There are few activities that men engage in that captivate them and fully occupy their attention like gambling. The case with gambling is understandably so since it is not only fun, but there is great potential for money fast, as is there the risk of losing money faster. The risk is perhaps what makes it even more challenging and addictive. However, for many a gambler, accessing a casino is quite difficult every time they want to unwind, and everyone may not have weekly poker game buddies. It is no surprise that then people turn to online casinos, online poker and other games.

Unsurprisingly, online casinos have become booming businesses where profits run into millions of dollars. There are now several websites that offer online casino services. Online poker is particularly popular with the various kinds of online poker like Texas Hold ‘em, Omaha, and Seven Star stud, among others, seeing millions of dollars being wagered. In this situation, online casino software, especially, online poker software is very much in demand. As of 2008, Internet gambling was made popular by over 160 companies that offered services to set up online casinos with different software solutions. This figure has increased substantially since then.

The industry for providing online casino software is extremely competitive with many companies vying for getting a share of the ever expanding online gambling industry. While the products that most companies offer are very similar, each software has a style. Therefore the users of a particular software might not feel very comfortable using software that have been developed by other companies. Yet, the innovation and experimentation in this online casino software industry keeps the competition alive. The frontrunners in this industry are Playtech, Microgaming, Viaden Media (and it's division Viaden Gaming in particular), Gamblingsoftware.com, Cryptologic, Boss Media and Orbis OpenBet, among others.

Playtech was founded in 1999. It develops online casino software, particularly for online poker, online bingo and online sports betting. Playtech’s gaming software has the requisite certifications from BMM International, who are major consultants for major gaming and regulatory bodies. Their poker software also supports a network of online poker games. This network called iPoker provides different kind of experiences for users despite being backed by the same kind of software. Big names in the online casino business like William Hill, Centrebet etc use Playtech’s software.

CryptoLogic, based in Dublin, has challenged the gaming software industry time and again by introducing new innovations like multiplayer games and 3D casino environments. They have also spearheaded campaigns for safeguarding their user’s interests by taking developing the E cash system which has increased internet security in terms of payments.

Gamblingsoftware.com has introduced innovations like casino games that do not need to be downloaded based on java. This means that user can use any computer to access their accounts and gamble. This online casino software has, in this way, increased the mobility of the online gambler. This innovation has since been adopted by many other companies. Other companies have also introduced innovations that have kept all the players in this market for online casino software in their toes.

Viaden Media is another big player on the casino software market. The company has a proven record of delivering quality innovative software solutions, captivating games and reliable gaming platforms. The company was the first to offer full-HD recizable games that enable the players to use the 100% of the screen space for a more engaging gaming experience. Among other distict features is the outstanding compatability with Mac OS that comes from the company's vast expertise in the development of mobile gambling apps for iPhone, iPad and Ipod touch.