Effective Article Marketing Tips to Use
Business → Marketing & Advertising
- Author Janise Majette
- Published April 29, 2011
- Word count 571
You do not have to be a terrific writer to have success with article marketing, although that quality sure would not hurt. If you're just starting out and want quality traffic to your website for free then you need to start focusing on article marketing. When you begin seeing some profits, then another alternative is to explore paid-for methods of traffic generation. This article will go a little deeper and share some article marketing concepts that you will like.
One of the most common and effective ways to make use of your articles for marketing is to submit them to article directories. There are hundreds and thousands of article directories, and you can post them for traffic and to get search engine rankings. EzineArticles and GoArticles happen to be the high traffic directories that you shouldn't miss. Auto submitters do not work on all sites, and the top two we just mentioned are best saved for submitting manually. You will experience better results, actually, by only doing manual article submissions. But do keep in mind that you will have to create an account at each directory that you plan to use, and there are good reasons why they want you to do that. However, account setup is a onetime requirement, and then you are pretty much good to go from there.
You cannot afford to lose anyone in the early stages of your article, so be sure your introduction paragraph is tight and compelling. Your articles need to make a powerful first impression because the first paragraph, or maybe two, will be read and people will make a cold decision about the rest. Your summary will work with some people, but not everyone reads the summary - but it should be good, nonetheless. Keep in mind that a lot of people are tired of reading hype, so be sure to avoid using it anywhere whether in your summary or article. Make the reader curious and want for more.
Be sure to avoid making people get antsy to know what your article is saying, so put some words to that affect in your intro paragraph. If you want, you can search for most viewed articles, this is at Ezinearticles, and then study how they wrote their introductory paragraph.
The smart thing to do with your content is reward yourself, first, and you do that by posting it on your sites. This will help your site gain authority in the eyes of the search engines and at the same time increase your site's sticky rate. When you place your articles on your own sites, first, then that will make all those search terms open up for you and not the directories. It is all about what is best for your business and not someone else's business. Also, this enhances the credibility and trust with your visitors. If your articles get liked by your visitors, they'll share your site's link with their friends and spread it through word of mouth, something that every marketer wants. Article marketing is nothing new at all, is just that the internet has given us more options with article marketing. There are many more article writing and article marketing tips and strategies you can learn. Some markets are difficult to promote with article marketing, so be sure you check that out before getting too deep into any one particular niche market. Keep learning, always, and take action each day.
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