Online Discount Fashion Stores – David Jones Unleashes Big Guns

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  • Author Maline Morgan
  • Published April 29, 2011
  • Word count 459

Those looking for bargains on discount fashion stores know that it’s wise to keep up with what’s happening on the high street.

And one place where fans of online discount fashion stores look to for the latest trends and vogues is retailer David Jones.

And David Jones has firmly set its store out for the colder weather with some powerfully coloured frocks and that old favourite, black.

To launch their autumn and winter collections David Jones gave over the top floor of their Sydney store and turned it into a fashion salon with a black glossy runway. It was all mood lighting and pathos as models strutted their stuff up and down the Paris-style fashion show catwalk.

Top David Jones brand ambassador Miranda Jones was, as reported earlier, absent in the US looking after her newly arrived child, so top honours went to Nicole Trunfio, the Aussie supermodel.

The trends were obvious to see and will please all those interested in spotting what will be hot in the online discount fashion stores in a few weeks.

It was all about screaming hot red splashes and yellow sunshine punctuating at the right moments. And, of course, the winter favourite colour black was out in force as well. There was an element of both Hollywood and sex appeal in the collections as the David Jones locker look determined to bring some element of excitement and warmth into the winter months.

The emphasis was on tight leather dresses and skirts, glamorous cocktail dresses and classic animal prints. There was also a bit of fur as well. A classic mix of old favourites and confidence that obviously David Jones will help match the mood of the nation.

And waiting in the wings to add that bit of celebrity dust was the David Jones weapon of mass destruction, Dannii Minogue, who was there partly to ward off the disappointment of not having Kerr, always a crowd pleaser, on hand to woo the folks.

Minogue was there to coincide with the first runway outing for her new Project D fashion line no expense was spared to launch the serious fashion statement for the team at David Jones.

This might go some way to compensate for the retailer’s loss of one of their star labels, sass and bide, to their arch rival Myer is a takeover worth $42.25 million.

But with such a vibrant collection, and some big names to support it, David Jones has certainly laid down a marker for others to beat. A strong colourful collection, with powerful themes, and a new celebrity offering, is bound to get the purses open.

And it certainly bodes well for the people who like to get their gear by way of online discount fashion stores.

Maline Morgan is the author of [http://blog.brandsexclusive.com.au/](http://blog.brandsexclusive.com.au/) and is a frequent contributor to online publications. She creates website content for private online shopping , exclusive online shopping and many more

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