Accelerate Your Event Marketing Plan
- Author Asheley Forrester
- Published May 3, 2011
- Word count 441
Let us face it: there are no fixed set of rules when it comes to event marketing. To make an event successful, there is no formula that you can mechanically apply; at various stages you will face difficulties where you need to take sudden decisions. At the same time you can’t be impulsive as that might jeopardize your entire event. As an event marketer, there is a tremendous burden on you to ensure that the event gets the desired publicity and generates a good response.
Although there is no event guide from where you can implement strategies, here are a few pointers that you can keep in mind:
• Know about your target audience so that you can introduce them to the brand that is being promoted in a personal and friendly manner. Special offers and discounts can help to generate great buzz.
• Regardless of the medium of promotion, your content should be precise and rich. No one has the patience to read dry and dull content that just gives out pages and pages of information. The content should be fun and enjoyable. Provide something different while posting content – mix up short write-ups, news, photos, and videos.
• Keeping tabs on the word-of-mouth publicity is also essential because you need to know about the image that has been created in the minds of the public. Social media is the best possible way to keep track and you can easily do so via a suitable PR tool.
• Inviting influential people is not enough. While you make sure that important delegates and speakers are attending, you should also focus on inviting people who will be interested about the product or business that is being promoted.
• Negative feedback is equally important as the positive ones. Without a negative opinion, how will you know what is going wrong and what you need to work on? Noting down opinions is a crucial part.
• During the post-event stage, you must evaluate the sales that are a direct result from the event.
• Networking is an integral part of marketing. Yes, you are here to sell the product or service, but you need to make it seem fun so that people don’t feel pressurized to purchase them. Instead of that, talk to them, evaluate what they want, and then try to sell in a subtle manner. Thus they will not feel like you are forcing them and will willingly make the purchase.
event marketing is an art that you need to master, but it won’t happen overnight. You will have to try out various techniques and methods and then understand what works for you and what doesn’t.
Ashley Forrester is a prolific writer on all topics related to event marketing. She is an industry insider who is well up on the latest trends and technologies ruling roost in this domain.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- How Powerful is 20000mAH Power Bank?
- The Future of E-commerce: Trends in Shopify Subscription Boxes for 2024
- Survey Equipment in Australia: Tools for Precision and Efficiency
- The Transformative Impact of ECommerce on the Airfreight Industry
- What is the difference between ebook cover and book cover?
- The Real Reason Why You Need a Professional Website Designer: Hire a Professional Website Designer on Fiverr
- Meet Sellvia, an ecosystem that includes all the ecommerce, and marketing features you need to start, your business.
- Stay Connected with Beeper Pagers: A Timeless Communication Tool
- How to Design Custom Labels for Your E-commerce Store
- Sustainable Lifestyle Through an Online App Platform
- What Shopify developers can do for your e-commerce
- Equinox Gold Mines Gold Directly to Consumers with New E-commerce Platform
- Affordable Government-Accredited Aged Care Courses for Caregivers
- eCommerce Future: Trends to Watch
- Affordable Government-Accredited Aged Care Courses for Caregivers
- Here is a List of Dos and Don'ts if You Wish to Loan Your Car for Cash in Dorset
- Dermatological Solutions!
- The Transformative Power of Yamaigel’s Certified Gel Eye Masks
- MK Web Celebrates Top Position in Bourne's Premier Web Design Rankings
- Leveraging Branding Assets and SEO in Phoenix for Business Growth:
- Strategies for Getting Invited to Amazon Vendor Central
- Accounting Systems in Sri Lanka: A Comprehensive Overview
- InsightLeap: Helping Amazon Vendors Achieve Greater Success
- Choosing The Right Customer Data Platform (CDP) for eCommerce
- The Future of Cryptocurrency in the Nigerian Financial Services System: A 2024 Perspective
- Driving Business Growth With Retail Returns as a DropShipper
- E-Commerce and AI: A Perfect Match - If Done Right
- Investing in Eternity: The Long-Term Value of Buying Diamonds
- Profit-Driven Strategies for Your Magento Eсommerce Website
- The Shift to Online Shopping: Exploring the Preferences Over Physical Stores