How To Make Your Marketing Work For You
Business → Marketing & Advertising
- Author Kim O'rourke
- Published May 4, 2011
- Word count 441
Here’s a golden nugget for you: if you pushed the "on" button for your marketing activities today, it will take three months to start generating results.
Sorry to disappoint, but that’s just what happens. OK, so it can happen quicker, but normally only if you have a large amount of budget to throw at it and/or a marketing team to handle it all for you. And I’d probably be right in thinking you have neither?
Some promotional techniques are also quicker than others at pulling in results (for example, direct mail to a targeted and qualified list), although again you’re likely to need expert advice on this AND be prepared to allocate a large enough budget.
So, that leaves you with a three month gap…..
….which actually is a good thing to know, because at least you can plan for it.
Your job, then, is to make sure you set your business and marketing goals (what are you trying to achieve?…no point doing any marketing at all if you don’t know what your goals are), and plan your marketing strategy in accordance with who your target market is. Get your niche right and your target market right - and working out how to reach your target market should be simple.
Plan your promotional activities (i.e. the activities that are going to drive interested customers & clients to your door) by putting them on a year planner, and then get going with five or six different methods.
Then start. Push the "on" button and do exactly what’s on your plan. Work hard and put the effort in….and trust the process, because you know that in three months’ time your first trickle of clients and customers will start coming in through the door.
And when they do…that is NOT the time to stop. That’s time to start getting clever and being completely in control of your marketing (otherwise it goes out of control and is likely to crash and burn): work out what’s working, what’s not (you are tracking the results of your activities, aren’t you?). Ditch the stuff that isn’t working, do more of the things that are, and test other promotional activities.
But, the key is to keep going. This avoids that "feast and famine" that a lot of small businesses suffer from, and needlessly. However busy you are, you will need to learn to manage the balance between your new clients as well as continue with your promotional activities to bring new clients in. But I guess that’ll be a nice problem to have?!
"Kim O’Rourke specialises in helping professional business owners who have a passionate vision for their business, want to take their business to the next level and
understand that they need a professional marketing strategy to get them there. You can find out more and download a free copy of my audio programme "How to Get More Customers, More Money & More Time for Yourself" at http://www.merriemarketing.com/a_landing.html
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Digital Marketing
- Airbnb Guest Favorite Badge: A Must-Know for Hosts
- Market Research vs. Consumer Insight: Understanding the Difference and Their Impact on Business Success
- Unveiling the Dynamics of SEO Services: A Comprehensive Guide
- DIGITAL MARKETING: Benefits, Strategies and Future Possibilities
- Local SEO: How It Can Impact Your Local Business
- How to Choose the Best Digital Marketing Agency for Your Business
- Why Gold Remains a Safe Investment in Kuwait’s Changing Economy
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges
- The Power of Persuasive Copy: Techniques To Boost Conversion Rates