Over the years people and organizations have used custom printed clothing and additional branded products as a means of broadcasting their brands, or just having a bit of fun on hen and stag nights. The reality is that custom printed clothing can be put to pretty much any use as it is simply a blank canvas.

Below we consider some of the benefits of custom printed clothing.

Be it a printed logo, or alliterative nicknames on hen do t shirts; customised clothing brings a feeling of inclusion to a person who is part of a wider group. We see this put to great effect in a workplace to recognize different departments of staff, which is of benefit to customers. Additionally, large events such as festivals, where staff need to be easily identifiable to hundreds of people, is where printed t shirts really thrive.

The most apparent reason for buying in printed clothing is to enhance a company's brand exposure. This is a widely used form of marketing and is in force on everything from event stands, customer facing till staff and sporting events. Incorporating the company's colours, logo and contact details can all assist in increasing exposure and even create leads. Of course, it is also important to ensure those employees wearing the clothing also reflect the company's brand values.

It is also believed employees who wear company uniforms or clothing can rally employees to represent oneself properly in their working role as they are clearly defined as a delegate of the company and therefore a representation of its values and service. Staff are also wearier of the repercussions of their conduct.

If you have a healthy, socially popular brand, then printed clothing can also be a means of profit. The sale of merchandise is a huge industry in its own right, but this can also be taken advantage of by minor organizations that have a particularly faithful following.

Ultimately, fusing the appearance of each employee to the business with an uniform or dress code generates a considerably improved representation of professionalism, and also helps increase credibility with the customer. Showing you care about your employees by inwardly investing gives the belief that you will care just as much for the customer. A splendid instance is in something as low-key as office cleaning. The distinct contrast in showing up in a company uniform compared to ragged jeans and t shirt is astounding, and helps to build trust.

A wonderful use of branded clothing is that of Pixar, the Academy Award winning animation studio that made a succession of character based t-shirts for those who produced their movies. Just have a look at the designs they made for the departments who worked on their recent blockbuster, Toy Story 3.

This is a fantastic example of the extent to which a company can use custom printed clothing as a method of business promotion, and also as a way of producing unique, marketable merchandise.