Amadeus Consulting Discusses Alternative Forms of PPC Advertising
Business → Marketing & Advertising
- Author Todd Mcmurtrey
- Published May 15, 2011
- Word count 583
While perusing the ‘Ask the PPC Expert’ section of Search Engine Watch, I ran across a question that we often get asked as a PPC consulting company in Colorado:
Besides Google Adwords and Microsoft Adcenter, what other viable pay-per-click services are available?
The answers advocated using Facebook as another option for advertising and lead generation. While these are the three major sources of PPC advertising (Microsoft incorporating Yahoo advertising at this point), there are a few other ways in which we have found success in advertising, albeit more of a long-term approach. Let’s discuss.
LinkedIn® Advertising
In our lovely intern’s last post, "6 Reasons Your Business Should Love LinkedIn," one of the reasons was LinkedIn’s Direct Ads. We’d like to drill down into more of the particulars about why this is a great option for some businesses.
Let’s talk active versus passive advertising, because this is a key point in whether to advertise with LinkedIn or not. Because traditional pay-per-click is active advertising, (users actively searching for the information they need rather than the information finding them) it lends itself well to immediate lead results. But much like event sponsoring etc., passive advertising with LinkedIn can be a valuable tool as well.
Some people use Google Adwords and the content network as a form of passive advertising; bidding on general, non-action oriented keywords on the CPM model. While this is also a legitimate way to advertise, we believe that LinkedIn is more subtle and targeted. Because it is in a professional setting and given the amount that you advertise, people will associate your brand with professionalism.
Though it is not as large as Facebook, LinkedIn has an estimated 98 million members. This is valuable for two reasons. One, it is an extremely large audience. Two, that large audience is also more qualified to make decisions and actively looks for new vendors, new employees etc. LinkedIn advertising allows you to filter the audience (the size drops significantly), and improve your relevancy to a specific audience. And as we all know, relevance is the key to successful search.
One of the best things about LinkedIn advertising is the ability to create brand awareness. I’m sure this is difficult to quantify, but how many times have you needed a business and you immediately recall one you have seen in passing? This is what LinkedIn advertising offers, and it does it in a very professional setting. Brand awareness is the key to acquiring long-term customers.
Given that it is largely professionally-driven, LinkedIn advertising is something that as a PPC consulting company we would recommend for our B2B clients, rather than B2C customers.
Though it has been extremely controversial for them, the contextually-based advertising that Facebook offers is quite powerful. Controversy aside, you have to see its potential for success. It can take the nuances of each individual profile (Interests, School Attended, etc.) and serve ads based on those words. I have even been known to click and partake in a Simple Shoe sale based on an advertisement I was served on Facebook.
Like LinkedIn, Facebook is another form of passive advertising, though it tends to get better click-through-rates. This is due partly to the target audience demographics (more intent on impulse-purchase) and the sheer size (500,000,000 users and counting).
Facebook advertising is a tactic that we would recommend to our B2C clients, because it lends itself well to retail and consumer-oriented companies. This tactic would help drive website conversion optimization.
About the Marketing Team
The marketing team at Amadeus Consulting considers it part of their daily tasks to stay on top of what is going on in the technology marketplace. It is important to our company culture to be technology thought leaders, but we also want to share our knowledge and insights with readers excited about the latest and greatest tech news.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges
- The Power of Persuasive Copy: Techniques To Boost Conversion Rates
- The Role of Content Marketing in Building Brand Awareness
- Are Gucci Bags Made of Animal Skin?
- What is the digital marketing strategy that tracks users across the web?
- How AI Can Elevate Your Sales Strategy
- Mastering Content for Content Marketing: Tips and Strategies for Online Marketers
- How Staff Augmentation Can Fuel Your IT Success
- Best AI Tools for E-commerce: Revolutionizing Online Sales with Smart Automation
- The Future of Marketing: Emerging Trends and Actionable Hacks for 2024