Using LCD Enclosures for Marketing in the Leisure Industry

Business

  • Author Dexter Bradley
  • Published May 16, 2011
  • Word count 505

Deploying a jaw dropping LCD screen with protective LCD enclosures in the reception area of a leisure complex will create attention, where the passing members and guests will stop and watch the moving video. This has been deliberately placed to offer goods and promotions, selling merchandise and vouchers.

Marketing has evolved from the conventional static advertising board to an innovative and motivational LCD monitor, which can be safeguarded even further by a housing. This means that the display can then be located outdoors, maybe on the entrance to the building or in the car lot, where special membership deals or promotions can be shown, enticing more members to join.

The initial outlay for this type of technical kit is easily recouped by selling additional advertising space to associate partners and those suppliers or firms that would benefit from a pioneering kind of advertising. But protection is needed in leisure centres from accidental harm when individuals are playing ball games, etc. This is why LCD enclosures are needed to protect the LCD screens from harm.

Refreshing the adverts for the advertising project, is also relatively troublefree as the internet is the source for transferring the information, therefore lessening the 'down-time' for an installer to attend site to program the software, or install a usb into the hard drive, stopping the potential loss of an extra income from the sales created by the ads. Any changes to the project, amendments or updates can also be accessed remotely, giving the maximum possible opportunity for the advert features to work efficiently.

The LCD digital display panels can be hung in any number of ways. Hanging from a ceiling mount is effective, particularly if wall or floor space is at a premium, otherwise a wall mount provides an eye level line of vision, directed at the buyer. Free standing or floor standing units offer a flexible option, though these can be fixed for safety and security if necessary. The weather will not affect any outdoor screens, as they are totally water proof inside an LCD enclosure, in fact, it is possible to wash them down with a high pressure water jet, should they need cleaning due to the weather, graffiti or dirt. Consideration should be made when installing the panels inside too. Moisture and corrosive materials like cleaning fluids or chlorine can be hazardous; but they are very well defended for such purposes.

Deploying an LCD dynamic display screen will enhance the reception environment, promote facilities and add a revenue stream through extra sales. This is an opportunity to be known as a ground-breaking leisure facility, which may even encourage more members to join. But don't forget to fortify the LCD screen with LCD enclosures, produced from steel, these strong units offer all the safety the equipment need in this environment.

Now deploying digital signage is no longer a challenge to anyone or business, knowing what the options are lessens the challenges to anyone ensuring that the solution is a system that will be working for many years to come.

The author is a technical author and manufactures a range of LCD monitor enclosures that are used in factories and their range of digital signage enclosures for protecting outdoor digital signage hardware.

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