Custom lanyards are very unique in nature because a company decides the design on the strap and connector. Lanyards are used to attach pens, mobile phones and store personal items. An example of inexpensive custom made lanyard is a neck lanyard that is used in most events, schools, hospitals, companies and also in conventions. These lanyards have printed logos of your company and when you give them to people as free gifts, your company will stand out from the crowd. The lanyards need to be catchy and very unique for people to look at it and want to be associated with your company. As a businessperson, you need to promote your company through sponsoring an event: high school soccer competition, dance competition, music concert or a fund raiser. In these events, people will wear neck lanyards to promote your business because they want to be associated with your company and also the fact that your company takes the initiative to host an event that attracts my people in your community.

A neck lanyard will hold keys, IDs, digital cameras, mobile phones and keep them safe. Large events that have a lot of people always have a person who wants to steal mobile phones or other accessories. The neck lanyard will make sure that accessories are within reach and no one is stupid to steal a phone that hangs on your chest. Your company has to collect information on how to design a lanyard that can be spotted from a distance. This means the materials need to be appealing for people to wear them. A silk, cotton or satin lanyard is smooth to the skin making people feel stylish.

Promotional custom lanyards can be attached to business cards and other items for an event. When a potential client is busy marketing your company, your business card is also making a promotional impact. Cards that have catchy phrases in relation to an event will definitely attract the attention of potential customers.

Conventions and trade shows market your company to a vast clientele. The best moment for potential clients is when your company issues free gifts such as pens, USB drive or a flash light that is attached to a neck lanyard. These items will also have the company's logo for better marketing strategy. An event such as a sponsored concert, convention or soccer game will require a pass. Some name tags and passes damage clothes and this is where your company steps in to provide neck lanyards that are classy and help protect potential clients' clothes.