Effective Squeeze Pages Apply Common Sense
Computers & Technology → Internet
- Author Tj Philpott
- Published May 20, 2011
- Word count 504
As most are aware squeeze pages are used to build a list of people interested in what you promote when working online. This approach has proven to be a very effective and cost efficient way to build your business. The key is convincing people to leave their contact information and the best way to do so is with the offer of a free giveaway in exchange for this information. Understanding that this offer is what entices people to opt in it simply stands to reason that the more value people place in the free giveaway the more likely they will opt in!
Following this reasoning here are 3 simple steps to follow when designing a 'killer' squeeze page that will help you build a list and thus build your business as well!
Find a Problem
Starting with placing a focus on the free giveaway you will be offering look out into the niche you are working in and locate a very common problem. It is best that this problem is universal insofar as everybody within the niche has or will encounter it and he bigger the better Now it is quite likely you will find multiple problems that need to be addressed so simply make note of each one you locate.
Develop a Solution
Some of the problems you have listed will likely be difficult to solve so move on the ones you can develop a solution for. Remember you are going to use your solution to develop an enticing free giveaway to help you build a list. It is therefore important to be mindful of the time you invest so there is little need to tackle the most difficult problems you may have discovered. A simple solution to a simple problem will be just fine for your purposes here.
With your solution in hand create a brief report or tool that people will appreciate and therefore attach some value to and use this as your free giveaway!
Develop a Squeeze Page
Now that you have a gift you can offer people within your targeted niche build your squeeze page around the features and benefits of this offer. It is important to focus only on your free giveaway and nothing more since the sole objective on this page is to simple entice people to join your list!
Being squeeze pages are used ONLY to collect contact information of visitors you want to focus on making them an offer they can not refuse! The gift you offer will be very influential as to whether people will opt in or not. The 3 steps discussed above suggest that first developing a gift that people will be attracted to and then to build your opt in page around your offer. In doing so your opt in rates will likely increase allowing you to build a list that much quicker. In the end you will now have a more targeted group to which you can market your products thus allowing you to build your business with more ease and speed!
TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
To learn how to increase the opt in rates on your squeeze pages and to also receive a free instructional manual that teaches valuable niche research techniques for your online marketing needs simply visit:http://blogbrawn.com/
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