The Internet has become a very powerful platform that has changed the ways of doing business. The ability to connect with anyone anywhere in the world has given corporations a chance to grow and spread to every corner of the earth. Those small businesses that would never have had a chance to succeed are flourishing because customers who once had to travel to a store or place of business to buy products or services now can complete transactions from the comfort of their homes or offices.

Perhaps the biggest advantage of using the Internet for business is its cost effectiveness. Marketing online is less expensive than in traditional media and allows business owners to reach a more targeted demographic. It is important to keep in mind that competition is no longer localized. A business now has competition all over the world. It is imperative that a business knows what its customers want and delivers it. This has given birth to IT marketing which includes email marketing, channel partner programs, and digital marketing solutions that facilitate the business' desires to find the marketing communication and strategies they are interested in.

The face of marketing has drastically changed with the advent of internet. IT marketing has become very affordable and flexible. It is extremely different from offline marketing in that space is cheap and accessible for a longer period of time. It has a 24/7 presence that empowers consumers with an enhanced ability to easily initiate contact with the company to learn about their products or purchase them without leaving their homes and approaching the company any time during the day rather than strictly during store hours. It has also taken its own paradigm of improving credibility which means that a good website gives the opportunity to tell potential customers what the company is all about and why it deserves their trust and confidence.

In addition, it creates a two-way communicative marketing which means that customers can quickly and easily give feedbacks on certain products and marketing approaches. It provides an opportunity for cheap market research which gives sufficient information to a business about what customers like and how they feel about certain aspects of business to determine ways to improve product and conducting business.

Not too many years ago, the marketing department initiated research with consumers and then determined what new products to develop, what features should be included, how to price them, and how well they liked the offering. Today, the consumer is increasingly dictating the terms of the offering. With increasing information available to consumers and their ability to communicate with each other more easily, companies must be ever more conscious of what different channel partners are offering. That is why most firms have been hiring IT marketing specialists.

A good IT marketing specialist sees themselves as an extension of the client's sales and marketing teams. They value long term productive partnerships by involving clients at all stages of the creative process. All marketing and communication strategies are built on a clear statement of what a client wants, backed by formidable research and in depth understanding of the marketplace.

They also know the fundamentals of business to business marketing. They seek the opportunity to develop and manage marketing communication programs for a company committed to steady growth and solid customer service. Their expertise involves managing complex marketing projects and campaigns in a fast-paced, entrepreneurial environment. They also collaborate on new product developments to better penetrate market share and increase brand awareness. They produce quality marketing materials and programs to support sales, and generate revenue from direct sales or via Channel Partners.

Thus, the internet has drastically changed the world. It has developed very rapidly as a major force in the marketing equation for many consumer products. With the passage of time, an email marketing company will become commonplace in the consultancy world. In fact, the launching of most of the major products is done with this method because it is fast, easy, and free to use. Additionally, digital marketing solutions have certainly emerged with innovative ideas to enhance the potential of online marketing. It has created huge profits particularly alongside channel partners.