A Chef Explains "Customer Cares" on the Internet

BusinessSales / Service

  • Author Alan Adler
  • Published May 31, 2011
  • Word count 636

Personally Branding Yourself

Internet marketing skills are not difficult to acquire. But it takes focus, discipline and a professional mentor. I am a Chef and I love using Cooking Terms to explain Internet Marketing Strategies. Read as I "slice" and "dice" through the nonsense found in most Internet Marketing Strategies like a French knife.

In today’s article I’ll be dishing up "delicious tips" that will make your mouth water.

Today’s two terms are: SEARING and PERSONALLY BRANDING YOURSELF. M-I-C-K-E-Y….M-O-U-S-E…. I used to love that song! Okay! I understand that it was famous several years ago, but that is a great example of personal branding. To explain personal branding further please allow me to use a cooking term, my cooking buddies love this part.

"So Students pick up your Sharpening Stone and let us sharpen our skills" LOL!

SEARING means to take a cool raw piece of meat or vegetable, apply cooking oil to it lightly, and place it on a very hot cooking surface. The result? Brown seared marks are left on the surface of the food product. These marks are very distinctive and the process seals the juices and the natural goodness in.

Personal branding is very similar, as you are trying to leave your distinct mark on the internet. In Internet Marketing, people that stand out, that have a unique look, really make it in Internet Marketing. As a Chef, I learned how critical branding actually is. Just check out the Chefs on the Food Network. My wife says that I like to check out Giada! LOL

Just a quick story about personal branding before I continue;

I helped my sister run her restaurant in Nashville back in 2000. I had the opportunity to befriend Johnny Cash; unfortunately the Restaurant was near the Baptist Hospital and so it seemed he was in the neighborhood due to his illnesses.

Well the first time that I met Johnny, I had not taken my Ritalin or something that morning and so I was wound up, locked and loaded and ready to blurt out something stupid, or maybe something witty; us ADDERs tend to entertain ourselves that way.

He entered the Restaurant and I said, "Johnny, I remember you when you were black and white. You sure do look different in color". Johnny laughed. I miss you Johnny. R.I.P.

So, let’s use Johnny as another one of my personal branding examples, shall we? Johnny Cash knew a lot about personal branding, he still does. Johnny "STILL" lives on as the "Man in Black" and always will. He has reached my Grandparents generation, my Moms’, mine and now yours.

Personal branding is going to be different for everybody. Now for you, you might brand yourself as a Visionary or a Guru of Internet Marketing and you might even wear a gold hat just to create your character. For me? I don’t know! What does a smart aleck Chef, riddled with ADD, look like? I say! Be creative! Be unique! Make a list of the brands to get an idea of personal branding for yourself. I am branding myself online as The Abstract Chef.

Here’s a few: Brando, Columbo, Spock, Bruce Lee, etc.

Make a name for yourself by branding yourself. And Finally!

Don’t be afraid to brand yourself because there is nobody on this earth, quite like you!

Alan has retired from cooking and loves to share Kitchen War Stories with his readers and all his cooking buddies. Is other interests are in giclee prints on canvas and stretching canvas is a hobby. For more information on canvas stretching click here: http://web.me.com/gallerystretcher/Alans-Corner/Welcome.html

To learn about the Internet Marketing Model that Alan uses please visit: http://adsbyx.com/webcreator/freemass/52alan.html

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Alan has retired from cooking and loves to share Kitchen War Stories with his readers and all his cooking buddies. Is other interests are in giclee prints on canvas and stretching canvas is a hobby. For more information on canvas stretching click here: http://web.me.com/gallerystretcher/Alans-Corner/Welcome.html

To learn about the Internet Marketing Model that Alan uses please visit: http://adsbyx.com/webcreator/freemass/52alan.html

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