Promoting Your Online Business Through Offline Marketing
Business → Marketing & Advertising
- Author Janise Majette
- Published May 31, 2011
- Word count 452
Of course there are still tons of ways to make money by marketing products on the net. Just in case you were unaware, doing business on the internet has in many ways totally changed from the early days. However, as things progress, many Internet marketers are realizing the value of offline marketing when promoting their online business. The reason for this is simple, there are tremendous possibilities existing off the web. It is safe to say perhaps 95% of online marketers will never do this for a variety of reasons, and that is why you should. So, how do you really go about the whole process?
Think about the business cards that so many offline businesses have, and you really must use them even if you are purely an online company. The beauty of carrying a business card is that you can give them away to anyone you meet or anyone you come across, because you never know who is your potential customer. Nowadays, company cards happen to be simple and not overly complicated, so you can simply have your website's URL, along with your email address and phone number.
If you go to any kinds of seminars or other gatherings, then you will be in a great position to get some exposure with your cards. It will not be a problem for anyone to look at your site on the spot if they have the right kind of phone.
Everybody loves promotions that are close to being free, if not free, and this one is close to being free. We are talking about internet or web decals, and they are really easy and people like them a lot. Web decals are usually made up of really high quality vinyl material and the printing is done with a sophisticated digital equipment. The exact colors that are available to you will depend on the company that makes them. They are made to be put on glass, and so you can just give them out to people you meet just like the business cards.
Perform small offline marketing tests as you can because sooner or later you will hit on something. You need to do what works, but you should also avoid doing what everybody always does. Being unique can work, but it all depends on how the prospect reacts to what you are doing. Perhaps a good idea is to sit down and make a list of marketing campaigns for offline, and then implement them as you can and test.
All of this is similar to online marketing because your results are determined by what you put into it. So if you haven't thought about using offline marketing yet, now's the time the act.
For extra information on Market Samurai, please click Market Samurai website.
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