Lanyards are generally used for holding identification badges, access cards, key chains, and key cards and so on. Companies have used them for a long time to hold their employees access and as identification badges because they offer great visibility. In recent times, people are starting to realise their marketing potential.

Their first and foremost use is with identification badges at the workplace. Visitors can see an employee's position, name and other pertinent details. Another great way to make use of these useful trinkets is by sending employees to conventions and other types of gatherings where potential clients may be.

There is more than one type to assist you convey your catchy message, logo or company name to potential customers:

• Nylon types are used to create special impression. The visuals created are better to the smooth surface. This means that any visual effect or perhaps the logo that you want to print on it, will be printed clearly and in great detail.

• Types with some camouflage patterns. These may not be as well suited for a company logo or a short promotional message as the nylon ones, but they are great for attracting people's attention. Once they have their attention, the message printed out on it can be easily viewed.

• Types that are woven. These are made out of polyester material and the message or logo is directly woven into it. This works best for simple, easy to incorporate logos.

A great deal more designs, colours and styles are available, besides the ones presented above. Taking into consideration your budget and your targeted possible viewers, you can easily acquire cheap yet effective ones(silicon, nylon, cotton) or perhaps you believe that more expensive ones are in order and that your company will benefit more from them. You can opt for manually beaded ones that have an artistic design and manufactured exquisitely. If you are willing to pay for these rather expensive trinkets then it is a good choice. If not, then even the cheaper ones are guaranteed to do their job well.

These apparently insignificant toys make thousands of people aware of their message. Potential customers will want to know more about your company and this creates brand awareness at the same time. Overall, they are a fantastic, yet inexpensive marketing tool and every company should seriously consider it. So if you want to attract more customers it's an excellent way for doing so.