Size is a big question when you print rack cards for marketing. Do you print small and cheap rack cards? Or will you need to print larger full color rack cards that are expensive for a bigger impact? While the question is at its base very simple, when in practice many people find the choice hard indeed, especially if they face tough competition and a limited budget for rack card printing.

Let me list down for you all the facts about large and small color rack cards for marketing. I will give you here in this feature all the advantages and disadvantages of each so that you can judge for yourself how exactly you will want to do your rack card printing.

a. Positive things about large rack cards – The most obvious advantage for large rack cards is its impact. Nobody can deny the "existence" of a large full color rack card as they pass by its innocuous rack in the lobby, street or hallway. It is highly visible and if the color rack card is being given for free, people won’t hesitate to get one of these large and interesting prints. They will remember this large color rack card for a great deal of time, ensuring that you have impact on your markets easily.

Beyond that though, large color rack cards of course will have more space for your important marketing content, and typically you can also print a larger cover image to illicit more numerous and beneficial reactions from those prints.

b. Negative things about large rack cards – While very powerful, large rack cards suffer from the weakness of less mobility. Since they are indeed large, they can be a hassle to pick up for some other consumers. Some might even decide to leave or throw away those large rack cards altogether just because it is hard for them to carry the prints along with their other stuff. So while you might have impact, the large rack cards won’t have that "take home" factor that makes for better results in marketing.

c. Advantages of smaller rack cards – Now, when it comes to smaller rack cards, the advantage is really simple. Printing smaller color rack cards means that you save a lot of money in rack card printing. Smaller rack cards are cheaper and easier to design. So even if you are a really small business or project, you can use color rack cards very easily without the fear of paying for expensive rack card printing quotations.

Beyond money, smaller rack cards also sport more mobility. You can leave them at a lot more smaller racks and locations. This means that you can have a wider coverage area for promotions if you use color rack cards. So basically they are cheap and can reach more locations and people. A good deal for something smaller really.

d. Disadvantages of smaller rack cards – The disadvantage with small rack card printing is of course their impact. They won’t be as visible as their large counterparts. Also they won’t be as memorable as those large full color rack cards as well. So there is a chance that your small rack cards will be totally ignored, especially if you have other rivals in rack card printing and marketing. So decide well if indeed it is well worth printing those smaller rack cards.

So as you can see, there is no one answer to this. There are benefits and disadvantages when using both sizes. It all depends if your goals are more impact oriented or location oriented as well as the resources you have for rack card printing. Hopefully though the facts about should be enough for you to determine which type of rack cards is best for you.