Banner stands are one of the most versatile forms of advertising for trade shows, exhibitions, and conferences. Most companies don't utilize them as fully as possible simply because they're used to putting a stand at the front of their booth and quickly forgetting about it. However, they are missing out on many different ways to use banner stands.

The Benefits Of Banner Stands

Banner stands are easy to set up and take down at any event. They are lightweight, relatively inexpensive, and can be shipped for a nominal cost, making them a favorite for employees who frequently travel for speaking engagements and trade shows. They're also easy to coordinate with portable displays in order to create a booth that has depth.

With so many sizes and shapes available, you can get creative in how you use them. You don't have to stick the unit at the front of your booth every time. There are versions that can be suspended from the ceiling for additional impact. Others are designed to be placed outside or at the entrance to recruiting shows and roundtables in order to let people know they're at the right place. Of course, it doesn't hurt to get your name on everyone's lips early on, either. Repeating your message on banner stands as well as portable displays will ensure that visitors see and remember your message.

Using Surface Area Effectively

The tall, narrow line of most banner stands means you have to pack a powerful advertising punch into a small space. Sometimes your corporate mission statement, business slogan, and other extraneous information may include too much text to fit on the sign. If it's more than a few words, the font will have to be scaled down considerably and you'll lose the impact of displaying a message that can be spotted from across the room.

Text should be big, bold, and simple. Just a few words can capture the interest of most attendees. If you can ask a simple question that will intrigue others or put that little seed of doubt in someone's mind, prospects will visit your booth to find the answers.

Location, Location, Location

The location of printed material is also crucial. Don't bother having your slogan posted anywhere on the lower 36 inches of your banner. Remember, people will be walking by your stand. If they have to lean over, stoop, or scan to the bottom of the display, they will lose interest before they get there. Make this lower section work for you by integrating a bold graphic that starts at the bottom and finishes at the top of the stand.

The most crucial information should be at eye level for attendees. Be sure you post the most important announcement or question where it will be seen and read easily. Eye level means less scanning and no need to search around for the information; it is literally in their faces.

Although you probably use banner stands most often with your portable displays at trade shows, don't forget to use them in unexpected ways. If you have a reception area at your office, place one near the entrance so that visitors learn about your latest product or service. They can also be a great way to impress potential employees at recruiting fairs. If you're hosting a charity event, be sure to display your banner stands prominently.

The versatility of banner stands is unrivaled for advertising your company's latest accomplishments. Used alone or in combination with portable displays, they can help you with your advertising efforts.