You may be getting all kinds of hits on your website, but your conversion rate may show something completely different. If you are finding that people are visiting your site but are not buying anything, there are probably a few things you need to change in order to get people to start buying. Your website needs to be presented in a specific way in order to keep people on your website long enough to actually purchase something. Here are some ways to increase your conversion rate.

Make Your Website Accessible

Your website must be easy to navigate so that visitors can easily look through what you have to offer. They have to be interested in something before they can have the desire to buy anything. Make the information as accessible as possible. You should also make sure that it is clear how to make a purchase. If they can't figure out how to buy something, they will become frustrated and look elsewhere.

Gain Their Trust

Visitors looking to find out if a website is legit will look for things like a physical address, a phone number, a shipping and return policy, and a privacy policy. If your website is lacking any of these, your visitors may be leaving your site because they don't trust you. People don't give their credit card information to just anyone. Having a professional-looking website with professional language is also an important indication that you are trustworthy.

Provide Testimonials

Nothing makes people want to buy an item more than hearing how great it is. If customers send you a really great review about a product or service you provide, include it in a testimonials section of your website. Make sure this section is clearly labeled and accessible so that visitors actually look at it.

Proactive Chat Software

When people visit your website, they may have questions about some of your products and services. Having proactive chat software installed on your website can get their questions answered faster. This software allows you to send a chat invitation to visitors asking them if they would like to chat live with a customer service representative. Visitors are more likely to purchase something after they have a chat with a representative than after they receive a reply in an e-mail.

You can't just create a website and expect people to automatically want to buy from you. Making your site look professional and accessible will help visitors trust you enough to give you their payment information. You also need to concentrate on instant customer service options such as proactive chat software. These things combined can significantly increase your website conversion rate.