Selecting the Right Trade Show Pop-Up Display

BusinessMarketing & Advertising

  • Author Robinson Luke
  • Published June 23, 2011
  • Word count 443

Choosing the Right Size

Although they are available in a wide range of sizes, most pop-ups come in a standard handful of sizes. They are usually about eight feet tall; in terms of width, they are usually eight to ten feet wide. The precise measurements of your pop-up booth will depend on a number of different things. The first consideration is price. The larger the display, the more expensive it is. You also need to decide what you will be presenting. How many different messages and points will you be trying to make? It's sometimes best to have plenty of extra room; other times, it's better to keep things as compact as possible.

Selecting the Best Material

One of the biggest choices that you will have to make about your pop-up display involves its materials. Many people prefer to soft, attractive style of fabric. Fabric pop-up displays come in a wide range of bold, eye-catching colors. They can be printed with custom graphics, logos, designs and patterns. If you opt for customized graphics, your display will cost you more money. However, it is sure to catch people's eyes. Vinyl is another popular option and can be found in vibrant, full color designs. The ultimate decision is primarily going to depend on your personal preferences. Some people prefer fabric, while others love the sheen of vinyl.

Getting the Most out of Your Trade Show Pop-Up

When folded up, most pop-ups become as small as about eight inches by approximately 36 inches in size. On average, they weigh around fifteen pounds. As light as compact as that may sound, it's still smart to carry around your pop-up for a while to get a good feel for it. The last thing that you need is to find out that it's just too bulky to bring with you everywhere. Do several run-throughs of the setup process, too, to avoid snafus and mix-ups. Ideally, your pop-up should be set up and ready to go in a few short minutes.

Brighten Up Your Booth with a Pop-Up

A pop-up booth is a wonderful way to draw attention to your products and services. When customized with special graphics and designs, they can pack a real wallop. The money that you'll spend to design and order a pop-up will more than pay off in the long run. Pop-ups not only look great, but they involve very little work. By using them, you can slash your setup time by a considerable degree. The main thing to keep in mind is to select the pop-up that is right for you. After all, you will probably be using it for a long time to come.

Find out more about trade show pop-up. Get more information on pop-up booth and trade show displays.

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