For success at a trade show, it is important to choose a design for your exhibit that is as smart and original as your business. Creating a memorable presentation for trade show guests will increase the visibility of your products or services, attract new customers, and keep your competitors in awe. However, it takes more than an attractive modular setup to develop an appealing display. The use of portable trade show displays - including pop up displays, banner stands, and literature racks - is a great way to spice up your exhibit and create a unique experience for visitors.

The Advantages of Portable Displays

Typically, bigger is considered to be better at most trade shows. With hundreds of exhibits competing for attention, it is important to create a booth that can rise above the rest - literally. Many businesses rely on modular displays that are both tall and wide to draw in the crowd. While modular displays attract visitors to your booth, it is the portable displays that keep them there.

A well-placed banner stand can be used to create a personalized experience for your visitors. Rather than having to digest all of the information on your main display, they can visit a smaller display that is dedicated to a specific product or service. This makes it easier for guests to focus on aspects of your business that they are interested in.

Portable displays also add variety to your trade show exhibit. Adding an assortment of displays to your exhibit will allow you to mix and match the colors of your display for an eye-catching theme.

Perhaps the best advantage of the portable display is that it is easy to set up. Many portable displays are light enough to be carried without assistance. A banner stand or pop up display can easily be taken apart and conveniently stored.

Types of Portable Trade Show Displays

When it comes to trade shows, portable does not have to mean small. The average portable display stands at 10 feet and can be seen for miles around. Custom displays are typically made from fabric, vinyl or plastic. Quality inks and dyes are used to produce sharp graphics and logos. Here is a look at the different types of portable displays that are often featured at a trade show booth.

Pop Up Displays - The wide, curved surface of pop up displays often creates a museum-like atmosphere for guests. This platform can be used to present information and visuals as if they are on display at a gallery. The panels of pop up displays can be rolled up when they are not in use but create the same solid appearance as a permanent fixture.

Banner Stands - An assortment of banner stands adds can be used to create an impressive visual presentation. A banner stand allows you to customize your exhibit because they are easy to arrange in any pattern. A banner stand can catch the attention of passing guests by displaying attractive pictures of your products.

Literature Racks - A literature rack is one of the most important items that you can have at your exhibit. Chances are, your representatives will not have the chance to speak with every single guest who visits your table. However, a couple of well-placed literature racks can help you promote your business to people that you didn't have the chance to speak with.

Portable displays are the key to developing a positive image for your business and its products. The thoughtful use of a portable display, whether a banner stand or literature rack, will help you create a trade show exhibit that stands out.