"SEO" stands for "Search Engine Optimization" or "Search Engine Optimizer". In the most simplistic of explanations, SEO is the process of improving a website's visibility in search engine results. There are various techniques to increase a site's ranking on search engines like Google, Bing, and Yahoo, in addition to a number of industry "secrets". This article will provide a basic overview of SEO, what it means for businesses, and the more reliable and proven methodology to accomplish such.

With nearly all consumers (97%) now using online media when researching products or services, it is absolutely vital for businesses to establish a highly visible web presence. Arguably the most successful method of accomplishing this is by SEO. When a potential customer performs a search on Google, any websites not appearing within the first 20 results will be overlooked and ignored. While SEO is not exactly rocket science, it can be somewhat of a moving target with search engines like Google constantly changing their algorithm on how exactly sites are ranked. However, Google is kind enough to provide their rules, guidelines, and tips on how to play their game here: Google Webmasters.

Search Engine Optimization can be accomplished by On-Page and Off-Page Optimization.

On-Page Optimization includes all the components the site owner has control over- content, domain(s), meta tags, URL structure, HTML tags, and title tags. A meta tag is a piece of HTML code that is only visible to search engines and not a human browser. These meta tags should be keyword rich to target the audience a business wishes to reach. It is absolutely essential that a business and/or their designated internet marketing consultant invest time performing keyword research. Keyword research entails investigating what a potential customer searches for and focusing on high traffic keywords. Additionally, finding a balance between high traffic and low competition keywords is a good strategy. Excellent free resources are available to aid in the research effort such as Google AdWords and WordTracker.

In real estate the motto is: "Location. Location. Location." In the realm of SEO and websites, an applicable adaptation of this motto is: "Content. Content. Content." A website's content should be useful, high-quality, informative, and frequently updated. Visitors will not return to a website if it does not abide by these guidelines. A website should be a hub of activity with blogs, articles, videos, etc., establishing the business as an authority and expert in their given field.

Off-Page Optimization is just as important, if not more important, than On-Page Optimization. Social media, published articles, press releases, domain maturity, and outside links all comprise Off-Page Optimization. Google views outside links as the equivalent of a vote when provided by an unrelated and quality source. When major search engines index websites, those sites with a large number of these outside links hold more weight and therefore will achieve better rank. Outside links can be produced through paid listings in directories, however the most effective manner is by generating organic or unpaid links. The method of capturing these organic links is by posting to forums, blogs, utilizing social media sites, and article submission. However the most important factor in creating outside links that will hold the most merit, goes back to the previous paragraph: CONTENT. No tricks, tips, shortcuts, or secrets- having a quality website that is viewed as an excellent resource for information is worth a thousand links.

Internet marketing is not an option for businesses anymore. A business must be proactive to make certain they are reaching their target audience and customers. Having a fancy, flashy website is irrelevant if consumers cannot locate it. Hiring a competent and proficient Search Engine Optimizer that can ensure a business remains relevant by increasing their online visibility is perhaps one of the best investments a business can make.

Visit Center Stage SEO or contact Jessica McGuire of Center Stage SEO at 801-382-8278 today. When your customers are searching, be found CENTER STAGE.