You can often have a healthy debate among people about which strategy is best. That is why you can find inconsistent positions about search engine rankings because some consider it as time not well used. You will find a good number of people who still find it a waste of time. There are a great number of variables that can adversely influence your search engine rankings, for example. We all understand that off page SEO is an element that must be constantly worked on. Then some will highlight that search algorithms are constantly changing, and you never really know what will happen. Of course it is still possible to succeed with SEO, and if you optimzed for the ideal keywords it's going to exciting. There is almost nothing more frustrating than having avoidable mistakes wreck your search engine optimizing efforts.

The most current Google algorithm change, in early 2011, is centered on quality content. It applies they're less than perfect in how they approach search engine rankings. But you should know that they appear to be making a greater effort to deal with bad content. They also are placing a much stronger inclination on sites that are more expert in nature. If all this forces you to look at authority sites, then that is not completely incorrect. As a result it is clear to see what they want, which is simply excellent content and plenty of it.

You can give your blog optimization some extra help with sound linking in internal pages. Of course you always want to backlink to your interior pages a lot more than to your home page. But at the moment we will concentrate on interior linking composition. You hardly ever send your entire incoming, external links to your home page, and it's your site's internal pages that should receive the most. Since your inner pages are linking out to your home page, they are going to supply backlink page rank to your home page. You can easily accomplish this system on blogs by using a plugin that collects and creates links to related posts. You should follow this strategy with HTML sites, also, and it is easy to link to your other pages within your site.

One of the major shifts with search engine optimization is including social media marketing. The goal is so your readers can tell their friends about your site. It is not difficult to get blog plugins or scripts for use on static sites to share to the major sites. We all know how popular and huge Facebook is now, but don't ignore Twitter either as it is still relevant. Optimizing your sites for social networking is rapidly growing to be an important SEO consideration.

Obviously this is just the tip of the iceberg when it comes to what you need to learn about. No software is without flaws for many reasons. However, they are really conscious of how important the social net is, and that will only be shown even more in the way they rank sites.