Email marketing is a cost-effective marketing strategy that can substantially increase website activity, store activity and sales. With email notifications, reminders, discount coupons and email newsletters, you can keep your current clients informed and intrigued while also soliciting new customers. However, it is imperative that while you use email marketing to increase business, you do it effectively. Here are some email marketing tips that are often ignored, preventing them from making the most of an email marketing campaign.

Contact Information – Make sure that on every email, newsletter and webpage there is a link to your contact information. Your contact information should include your street address, phone number and email address. In addition, there should also be an unsubscribe option available that is easy to see and use.

Forward to a Friend – Word of mouth is the most effective marketing technique. By including a link that can forward your email message or newsletter to a friend, you can substantially increase the impact of every piece of email marketing.

Offer a Subscription Link – Every piece of email and every webpage on your website, even your press releases and articles, should have a subscription link. This can significantly increase your subscription list, increasing your marketing reach.

Add a Site Search Function to Your Email Message – The site search function helps your subscriber search for information that he or she is interested in, making the subscriber more inclined to interact with the message and your website.

Add to Safe Senders – Make sure your subscribers add you to the safe senders list so that your email marketing emails and newsletters won’t be blocked or targeted on a black list.

Telephone Contact Number – Every item of marketing including email newsletters, announcements, notifications, discounts, and even your website, should have a telephone number so customers can reach a live person. This helps eliminate any frustration if someone is having problems with your email, the internet or has specific questions. By making the information available, you instill a feeling of confidence in your company and services.

Navigation Links – Encourage readers to move around your newsletters and emails by including navigation links at the top. By using the links in a newsletter with multiple articles, you can help the reader find subjects that they are interested in. It will also make the newsletter more interesting, making readers more inclined to forward to a friend.

Feedback – Encourage your customers to give you feedback. This feedback is invaluable help for not only future email marketing campaigns but for suggestions for a more effective website.

By using these helpful tips, you can more effectively reach your target market. Email marketing software allows you to expand your reach without breaking your budget.