Brick and mortar stores often have websites that also market the things they sell in their stores. Unless they are part of a large chain, small businesses can have a hard time being found on the internet. For this reason, these small businesses need to hire the services of a good San Jose internet marketing consultant.

The purpose of a San Jose internet marketing consultant is to perform actions that increase a website’s local search engine optimization. What a local business may want to do is increase the amount of foot traffic that enters their traditional stores, but if the people who are searching for what they have to sell are not aware of their existence, it will not happen. A San Jose internet marketing consultant knows how to find the best geo-targeted keywords that will send potential customers that live within 10 to 25 miles of the store to the website.

Local search engine optimization works because the keywords that are targeted are those that are not the most competitive. This could mean that anyone who seeks out these highly targeted keywords will have a large segment of the local population landing on their websites; when other people are targeting the more obvious keywords, those who perform local search engine optimization receive traffic from people living close to their businesses.

After the right keywords have been chosen, these need to be add on the website in order for the search engines to find them. Since search engines grade websites on relevance and how often content is changed, new content needs to be added on a regular basis. For people who are running a business, this can be a time-consuming process, but WSI Omega Solutions does not just give people keyword suggestions; they also provide copywriting services that will create website content so that business owners do not have to become writers.

As time goes by and the business owners retain the services of their marketing consultant, their websites will continue to be maintained in the most optimal condition; this will be done in order to keep the website’s increased traffic. One way in which local SEO will be performed on a regular basis is to continue to build up the number of inbound links to the website. Inbound links are those that are pointing toward the website, but are coming from other websites. The right types of links really make a difference with the search engines, and at WSI Omega Solutions they know which would be the most valuable inbound links.

Worthwhile information to have is how much traffic a website is receiving and how effective the marketing tactics are working toward increasing that traffic. WSI Omega Solutions continuously tracks these statistics with web analytics and provides the top level metrics and analysis that is most important to a local business owner.