Blogs have been become the tool of choice of almost everybody for communication. Even mainstream journalists have adopted blogging as medium to spread their news and views far and wide.

Its widespread adoption means that there is overload of blogs in internet. Getting your blog posts found by your readers amid the clutter is almost impossible unless your blog ranks in top page of Google.

So how easy or difficult is to get ranked in Google? Is it something that only a SEO expert with his knowledge and experience can achieve or can anybody do it?

Yes, a SEO consultant can rank in Google much easier but with a basic understanding of SEO knowledge and practices, even a layman can make his blog more visible in cyberspace. In this article, I will explain in easy steps how to boost your blog posts for maximum exposure!

1. Pick the appropriate keywords: Find the keywords most related to your blog post. It should be along tail keyword so that you can rank easily. Long tail keywords are keyword phrases that have at least 3-5 words in the phrase.

A long tail keyword will help you in targeting your audience much better. Long tail keywords are also easier to rank in Google.

For researching the keywords, there are many tool – Free and paid. For most purposes free tool by Google known as Google keyword research tool is the bets option. Apart from the fact that the tool is free, one can be pretty sure about data’s accuracy because it comes from Google which has more than 70% of the share in search engine market.

2. Research the competition: Now that you have selected your keyword, check out the competition. Search for the keyword in Google and check how many results come up. Encapsulate the keyword by double quotes. The number of searches displayed is your competition. You would not want the competition to be in millions. Select a keyword for which there is not too much competition.

3. Write a Blog post: This step involves writing a great quality blog post using the keyword that you have selected. Write a blog posts in a natural language without trying to stuff your keyword in every sense. Keyword stuffing is frowned upon by Google and also lowers the quality of a post.

4. Spread the word: Now. That you have posted your article, the next step is to spread the word. One way is to submit your blog to bookmarking sites. If you blog post is of good quality and interesting you can expect a healthy flow of traffic form bookmarking sites. Also, make it easy for users to bookmark your posts. Add any of the free bookmarking plug-ins on your blog

Once, all these steps have been taken care of, just wait and watch while Google crawls your blog post and ranks it. Time can vary depending on the competition and various other factors.