Think Email Marketing is Dead? Think Again.
Computers & Technology → Email
- Author Jim Haynes
- Published July 3, 2011
- Word count 448
With all the hype surrounding social media, mobile marketing and other new online communication channels, most of it deserved, it would be easy to assume that email is yesterday’s news, with little chance of keeping up with the other marketing methods now available; facing a slow, inevitable death online. But according to the numbers this assumption is an incorrect one. Email usage and its business potential have in fact remained remarkably steady over the last few years, even in the face of this new competition.
"The reports of my death are greatly exaggerated." Mark Twain
Research consistently finds that email is still the preferred method of receiving commercial messages by adults online, at 74% currently. This perhaps surprising statistic can help explain the continued growth and proliferation of e-marketing seen today.
It’s no longer true that the largest firms are the most likely to use email marketing. The use of e-newsletters and other commercial email messages is now fairly universal, with many smaller and newer firms getting into the act as well.
As companies age they outgrow their sole-proprietor beginnings, they increasing look for new ways to expand their businesses to support higher headcounts and overhead. Business surveys revealed that almost half of small businesses were using email marketing in 2010, with an additional 36% reporting they planned to begin this year.
This high level of participation shows in the dollars spent annually. Including businesses of every size, email promotion accounts for an average of 15-22% of total marketing budgets. These billions of dollars spent every year on email has certainly attracted attention, with a large number of email distribution services found online today, along with expert web copywriting firms too.
This gives today’s business owner or marketer many options to choose from, ranging from "self-serve" programs to ones that are turn-key, the entire process managed by an outside vendor. Choices are often dictated by the level of expertise and resources available internally.
It’s projected that the number of worldwide email accounts will continue to increase, from over 2.9 billion accounts in 2010 to over 3.8 billion by 2014.
And with higher ROI potential than direct marketing, which has the added costs of materials, printing and postage; the future looks bright for the continued relevance of email marketing. Coupled with growth expectations, it’s clear that e-marketing is here to stay.
Jim Haynes is the Owner of Hat Trick Associates, a firm dedicated to spotting web content and online communication trends, and educating businesses on web and social content. As a provider of writing and web distribution services, their focus is on increased online conversions, SEO and revenues for clients. For more information, visit http://www.hattrickassociates.com or call (314) 494-3494.
Jim Haynes is the Owner of Hat Trick Associates, a firm dedicated to spotting web content and online communication trends, and educating businesses on web and social content. As a provider of writing and web distribution services, their focus is on increased online conversions, SEO and revenues for clients. For more information, visit http://www.hattrickassociates.com or call (314) 494-3494.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Proton Mail In Vivaldi Email
- Email Deployment
- Squarespace email campaigns vs Mailchimp
- Squarespace email campaigns vs Mailchimp
- Email Extractor from CSV
- How to download Gmail email content into a CSV file.
- Is email marketing legit?
- Mastering Lead Generation in 2024 Techniques to Attract More Customers
- Technology and gadgets
- Navigating the Cybersecurity Landscape: A Comprehensive Guide for Businesses
- Improving Email Deliverability: Best Practices and Tips
- Boost Your Business's Credibility with a Custom Domain Email
- 10 Benefits of Temporary Email and Why You Should be Using
- 10 Crіtісаl Rеаѕоnѕ Whу Yоur Buѕіnеѕѕ Needs Emаіl Mаrkеtіng
- Managing Your In-House Email with MDaemon Messaging Server
- How do I connect with AOL Customer Support? | +1 8885154600
- Optimize and protect your business email workflows
- 5 Quick Tips to Resolve POGO Games Not working and Sign in issue
- How to Earn Money from Email Marketing. Email Marketing for Beginners:
- How to Make Custom Personal Or Business Mail Logos?
- Best Gmail Backup Tool Review
- Powerful business email with MDaemon Messaging Server
- Email Marketing By Spoken Communication
- MDaemon Messaging Server - a business email server for Windows
- How to Reinstall AOL Desktop Gold
- Avaya Users Email List - Avaya Users Mailing Data - B2B Technology Lists
- Autodesk Users Email List - Buy AutoDesk User List - B2B Technology Lists
- Actuate Users Email List - Actuate Users Mailing List - B2B Technology Lists
- Email etiquette nightmares we could all do without
- Microsoft Outlook problems like freezing, corrupt PST, Profile, Add-in, and so forth