If you are new to printing rack cards, you should know that the first five seconds of a rack cards as they are exposed to readers is one of the most important times of its life. In those first five seconds, rack cards are judged and analyzed by readers. They ultimately decide the rack cards fate, whether they get thrown out into the trash, or if they get to really engage readers and do some marketing.

If you want your color rack cards to be successful, you should strive to perfect the reader’s experience with your prints in those first five seconds. Let me teach you how exactly you can do this by letting me provide you with tips. Just read on through the list below and you should know how to get the first five seconds of your rack card’s life to be successful.

1. Getting the text right – To get readers involved in your color rack cards and its content for the first five seconds of their exposure, you have to get the text just right. This means composing your text in a concise way, with the shortest possible length and the most details that you can muster to represent the rack card’s message. This is of course all up to your creativity in writing, but it is best to have only one line that describes it all.

Also, make sure that the text is actually formatted correctly for people to understand them immediately. Never use complicated font styles on your rack card headlines since it will take more than five seconds for people to actually read them. Use only simple sans serif fonts that are large and clean for the best results. Readers should be able to digest your rack card’s message easily and quickly with all these tricks.

2. Getting the image right – Also of course, you have to get the image right in your rack cards if you want people to be impressed by them in the first five seconds of exposure. The best images for color rack cards would typically be the ones that are large, quite unique and of course very memorable.

You cannot just put in something that looks decent or beautiful. It must have something within it that is original, creative and even shocking or provocative. People must feel emotions from it. They must have an intense reaction to it so that they can be more interested in reading those color rack cards further.

3. Knowing the right mood colors – You should also be aware of the mood colors present in your rack cards. To make your rack cards successful in the first five seconds of its marketing life, you should always set the proper mood for your readers using the color scheme. Typically you will want some energetic colors in place so that they can be more excited about the color rack card’s message. Anything bright and light should be okay, but of course they should also adhere to your theme.

4. Setting that impressive material finish – Of course, to finalize the powerful nature of your rack rack cards and make the right impression in the first five seconds, you should always set that impressive material finish for your prints. The better the paper and the better the rack card coating, the more impressive those rack cards should appear. I know this might sound expensive, but if you want really successful color rack cards that impress in five seconds, it is well worth the investment.

5. Inserting that invitation to read more – Finally, the best rack cards will always insert an invitation to read more right on the cover of the print. This helps the rack card hook the reader beyond the five initial seconds of rack card exposure. This lets you really deliver the goods with those prints and of course get the REAL profitable results from them. So do not forget that small invitation to read more and your first five seconds of exposure with rack cards should work out pretty well.

So what are you waiting for? Apply all these now to your color rack cards. The better those initial five seconds are, the more powerful your prints should be.