Steps To Making Your Forum The Place To Be In Your Market
Business → Marketing & Advertising
- Author Janise Majette
- Published July 21, 2011
- Word count 436
The idea of building a forum from scratch and turning it into a large and successful enterprise may seem challenging. But if you're willing to learn and take action to grow your forum, then this article will help you do that.
The simple truth is that people will only join a forum and make regular use of it if they feel they're getting some real value from it. One of the best ways to make your forum more valuable is to persuade top experts or gurus in your field to participate. Think of anyone you might know who is a leader in your niche; if you don't know anyone, then send out some e-mails and introduce yourself. If people are already talking about someone in your forum, this would be a good person to get involved, as you know there's interest. In case there aren't any discussions like this, now would be a good time to initiate one. Once you have the discussion reach its peak, contact the expert and ask them to join in the conversation; if you do it right, you'll have them jump at the offer, and take part. What's the incentive for them to join? Well, for one thing, they want recognition too, and it will be an easy way for them to talk and promote their product. Having authorities participating in the discussions will instantly raise the prestige of your forum and attract more members. You can push people along to post, sometimes, if you hold competitions that offer a nice reward for the winner. Just be sure that whatever you do, it drives people to make posts as part of the process. There is nothing worse than a disappointing prize, so make sure your prizes rock and people will love them.
Be persistent in your approach and practice patience. If you really want to get things rolling, then construct a massive social marketing campaign. You can build a lasting business out of a forum, so just be patient and keep working on it. Patience is usually required when you are attempting to build your credibility and business reputation. Just keep doing a little bit each day, and you will be surprised at what you accomplish. Eventually, you'll see for yourself how your community responds back and how your forum slowly becomes an integral contributor to your niche market. It is important to know what your goals are from the start, and that way you can make your efforts more targeted. You can make a tremendous amount of money online with an established forum, so why not make it for yourself.
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