Traffic and per say "guaranteed targeted traffic" is the desire of all websites and therefore all promotional activities are committed towards gaining and retaining the same. This category of traffic determines the success of the website and therefore exceptional amount of finances are spent trying to gain the same. However there are few remedies too that heavily work in favor of obtaining targeted traffic for no or nominal amount and one of the most recommended devices is search engine optimization.

Before venturing into extended portrayal, it is better to be acquainted with how SEO functions. Whenever there is a mention of SEO or search engine optimization, it usually refers to upgrading and updating your website to make it more search engine friendly and improve search engine ranking. The most recommended or rather exploited search engines are Google, Yahoo, msn etc.

Therefore, for driving targeted traffic through search engine optimization, the prime focus should be on advancement of your write-up as they form the soul of the web page. Your write-up or blog should be predominantly keyword rich. Nevertheless, how do you gauge the effectiveness of keywords and by what means can you gauge the popularity of keywords opted by you?

Very simple answers to these questions are, you can gauge your website popularity through search engine ranking and by number of clicks and hits it gets. If your website rate higher on the search engine, then definitely it is displayed in the first few pages of the search engine and this is indication of the success of your keyword. Usually a user types certain keywords to search for any kind of information in the search engine. Therefore, if the keywords inculcated by you appear in their search operation, your website immediately flashes on search engine page.

Henceforth, for narrowing down your search for the right keywords that will work in benefit of your website, you can make use of Google keyword tool that is a hub for keyword phrases as well as keywords. Once you have established your niche, you need to enter keywords accordingly and concentrate on the top rated ones.

There are experts who recommend building up your website around the keywords itself. This would definitely make things easy and you need not keep on upgrading your website after built-up. The inclusion of keywords should be at all levels, like your title, body of the content and in your sub categories. In fact for your sub-categories you can go for sub keywords. Your page descripts body that comprises of introduction, explanation and conclusion should have the keyword and keyword phrases distributed evenly. Your introduction and any other information should unquestionably comply with keyword inclusion. In fact the introduction should have the mention of keyword twice. Every write-up, every category of your website should be containing keywords, keyword phrases. Concentrate on long tail, and relevant keywords for gaining traffic.

SEO is the best mode of gaining guaranteed targeted traffic as the visitors here are directed to a webpage by the use of keywords for their search. This establishes the fact that these visitors are not out there for casual surfing and are venturing out for specific information. Therefore, reap the benefits of guaranteed targeted traffic through SEO.