E-commerce websites serve the online customers to meet their basic as well as advance level needs. These days, people generally purchase products and services online due to their busy schedules. For this, online customers search e-commerce website that is integrated with world class web functionality which makes online purchase simple, smooth and easy.

The major features that make an e-commerce website a successful one are excellent product gallery, convincing products' description, well functional shopping cart and smooth online payment gateway. Any e-commerce website having these features systematically developed is said to be complete and is perfect for online business. It can instantly turn visitors into customers.

The product gallery of a website is very important as online customers use to inquire about the products completely before they make a purchase. Here, a beautiful product gallery with products arranged systematically serves the purpose. Products must be categorized properly and there should be no error in placing products category wise. For example, if you have cloth selling website and you mistakenly put a cotton shirt in silk shirt category, it will create bad impression on visitor's mind. This kind of error irritates a visitor and he starts doubting the authenticity of products on the website. Hence, website owner needs to take utmost care in showcasing products.

There should be an option to show products from different angles. It helps customers in completely analyzing the products. Product's description needs to be carefully written for every product you showcase in your website. It should never be too short or too long. The main properties and specifications of products should be clearly mentioned.

A shopping cart is indispensable in an e-commerce website. The product chosen by the customer should smoothly go into the shopping cart and its price should be visible near to the shopping cart. If someone chooses more than one product, the combined price should be visible simultaneously with products moving to shopping cart. There must be a smooth movement from shopping cart to payment gateway. For smooth payment, the payment gateway system should be well functional. PayPal, Google Checkout, CC Avenue or any other payment gateway should be integrated into the website. Credit-debit card payment or net banking option can also be provided additionally.

E-commerce website should also be easily manageable by administrator as he needs to update products or services, prices etc frequently. A hassle free and systematically designed admin interface should be provided to the administrator so that he can make the changes in every section of the website easily. E-commerce websites, hence, need to be designed attractive and integrated with above mentioned features in best possible way. Website that works smoothly and effectively on user front and is also easily manageable on administrator front can work wonder in generating online business.