The term "mobile phone" refers to the entire portable package that allows you to communicate, play games, take pictures, use a satellite navigation system, text, listen to music, email, social network, and surf the internet. Due to its added facilities on the internet it has become an crucial tool for the business world as well as just a social networking gadget. 

Mobile website design involves the development of applications connected to the Internet for viewing on a mobile device like a Tablet PC or a smart phone that are connected to the Internet through a wireless network. This design today still suffers from problems of usability and interoperability. 

In recent time, mobile website design is going very popular among the companies and its subscribers also. As more and more people who have an accessing the internet via mobile phones interest of companies in having websites who can access on small screens also increased. Web developers are now developing more and more websites which can also be viewed on small screens such as mobile phones. 

A Lot of leading mobile web development companies offer various mobile websites design that can be compatible with mobile phones. This is the best time to break up your business through mobile website where number of mobile subscribers increasing. 

Surfing the mobile web design should be appropriate and well designed as well. You should know that most of the smart phones that the website would be implied by the touch screen and navigation through them requires an utmost swiftness and accuracy. Adding quick connections and immediate drop and drag techniques would make your mobile website design just about perfect. The spacing and application strategies must be revised deliberately as well.

Advantages of mobile websites

Instant Marketing. 

Stop Piracy : Mobile websites are designed such that piracy is greatly reduced a win-win situation for artists and intellectual property owners! . 

Developing for mobiles can spread out your brand and product beyond your website into apps and software programs. The functionality of mobile technology is growing day by day. 

Some of the characteristics of mobile website design and development 

A mobile site can be improved with the use of XML or XHTML coding and encoding UTF-8. 

Always keep in mind that mobile phones are available in different sizes with several sizes of screens as well. 

The maximum size of mobile web page is 20 kilobytes, so it is best to fit all content including images in this size. 

Create a mobile stylesheet. 

Avoid duplicating content 

Most of all, make sure that the design of your website, it's worth the money spent by mobile users  are spending for surfing your website.