The career life of Hardy
- Author Jason Medlin
- Published August 5, 2011
- Word count 400
You must know the famous shoes Ed Hardy, but do you know the designer of the brand? and how its development. If you don't know, here is a good chance for you to know something about it.
Hardy was born in 1945 in Corona del Mar, Newport Beach, California. He attended the San Francisco Art Institute and graduated with a Bachelor of Fine Arts in printmaking. Hardy was a student of Sailor Jerry Collins and, through his association, was able to study tattooing in Japan in 1973 with the Japanese classical tattoo master Horihide. He became recognized for incorporating Japanese tattoo aesthetic and technique into his American style work.
In 1982, Hardy and his wife formed Hardy Marks Publications. Under this marquee, they began publishing the five-book series Tattoo time. Hardy Marks has gone on to publish more than 20 books, including catalogs of Hardy's work and that of Sailor Jerry Collins.
In 2002, Hardy licensed Ku USA, Inc. to produce a line of clothing based on his art. Within two years, the collection had drawn the interest of Saks companies. Hardy and Ku USA formed Hardy Life LLC, which holds the trademark ownership as well as the copyrights to all his images.
In 2004, Christian Audigier licensed the rights to produce the Ed Hardy clothing line, which is based on Hardy's imagery. Prior to the ed hardy clothing line, Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of Kenny Howard. Audigier has attempted to replicate the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts. Ed Hardy stores are located in New York, Los Angeles, Johannesburg, Seattle, Honolulu, Tucson, Dubai, Kuwait, Kuala Lumpur, Bangkok, Boston and Mumbai.
In May 2009, Iconic Brand Group announced that they had acquired a 50% interest in Hardy Way, LLC, the owner of the Ed Hardy brand and trademarks.
In 2010, IGP Beauty secured the licensing rights for ed hardy Professional Styling Tools. IGP Beauty has since then manufactured a variety of blow dryers, styling irons, styling tools, and hair accessories that include artwork inspired by Ed Hardy's famous tattoo designs.
Until today, Ed Hardy is become the famous brand all over the world, it represents the fashion trend, especially in the youth who want to show their personality. The success of Ed owns to the fashion sense of Hardy, he gives people good design.
If you want to know more about it, you can check ed hardy
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