Pay per Click is an advertising model which is used to get visitors on our websites. It is just like to place our website’s ad on the search result page of any search engine for some keywords we choose. When the ad is clicked by any user, the advertisers pay some amount to the hosting service.

PPC advertising takes a sufficient time, money and energy. So it is essential to plan it very carefully when you are a beginner to PPC. This article will provide you a general view of Pay per Click advertising.

The first step towards your goal is to decide an overall budget that you want to invest. After that you need to decide that which PPC search engine you choose for your business. There are many search engines which offer PPC advertising to users as Google, Yahoo, and MSN etc. If you are a beginner then I will advise you to go with Google.

Now it is the time to choose keywords for you website that are most suitable and affordable for you. For this, you can take the help of tools for keyword research. With the help of those tools you can get an idea of the current bids of keywords on different search engines.

Next, you need to write an impressive ad that will appear in the search result of your chosen keywords. Write an appealing headline for this. Besides this, it’s mandatory to use your keywords correctly throughout the ad. Make the description more attentive so that the users get attracted towards it and must click it. For this, you can take the help of a content writer.

In the fourth step, you need to open an account in a search engine that you have chosen for PPC advertising. Opening an account is totally free of charges and also an easy task. You have various options for funding your ad campaign. It can be done by funding your account by credit card or you can fund the account with a pre defined monthly spend limit. In this case, when the account balance will become zero, the search engine will remove your ad from the search result page. If you are a beginner, then you can take a chance with an initial amount of 50 dollar. Even some search engines give some initial amount at the time of opening the account to start your ad. So you can search those search engines for the ease of your work.

Now it’s the time your work starts. You need to register your keywords which you have chosen for PPC advertising. It depends totally on you to specify the maximum amount that you can afford. The more competitive keyword you choose, the budget will be higher. The rates for keywords can vary from few cents to some dollars depending upon the popularity of the term. Be very careful in choosing keywords because it’s just your business and always choose your budget which your pocket allows. I will also advise you to have a market research so that you can know what amount your competitors are paying for the same type of ad.

I think it will be very easy and beneficial for you to start your ad campaign if you follow the guidelines I have suggested here. So just start and have fun with PPC advertising.