The History Of Mary Kay
- Author Jessica Farnsworth
- Published August 10, 2011
- Word count 479
In September 1963, Mary Kay Ash set up the organization that bears her name to this day. The initial formula for the first nine products in the line originated from a tanner whose skin wasn't aged, as it should be. Starting with beauty items, the company continues to promote them as their foundation products. Based in Addison, Texas the world home office are now run by Ms. Ash's son Richard Rogers and David Holl.
The first years earnings were just under $200,000 and the company had 318 consultants promoting the items. Utilizing a multilevel marketing style supplying money through sales and recruiting, the model has assisted the organization develop to worldwide popularity inside the beauty industry.
In 1968, Mary Kay commissioned the first pink Cadillac that's recognized around the world. The vehicle appeared to be repainted on the same lot where it was purchased. As the brand grew, the pink vehicle evolved into one of the main incentives for those who took advertising these products seriously. The vehicles are reserved for anyone who has nationwide sales director status and deliver a required level of income.
Over time, the product has launched into many other countries with different degrees of success. The colors often have to be manipulated to match industry they are getting into and in some cases, fewer items are offered to prevent having to completely retool the line. The restrictions of each nation have triggered difficulty in entering some markets.
Like any huge company, Mary Kay is not immune to controversy. In the 1980s, the company was targeted by animal rights activists looking to cease screening the products on animals. In 1989, the company stopped all animal testing and in 1996, they removed fur coats from the list of incentive offerings.
Although embarrassed from the intense scrutiny from the press, the company was able to move forward away from this issue, but rapidly landed in serious trouble for another issue. The next major challenge was over the firing of a director who had not produced for several months because of illness. The director lost the suit with the courts ruling that independent contractors do not enjoy workplace protections that an worker would have. This was an impactful ruling for all businesses that hire impartial contractors.
When Mary Kay was started, Ms. Ash used her life savings of $5,000 to advance the first product line. By means of dedication and marketing and advertising of consultants who were given the opportunity to make money through her goods, the organization has grown to estimated annual gross sales of over two billion dollars.
Experiencing the growing pains of any company, they've been in a position to weather a few questionable thunder storms and proceed to offer you one of the better known beauty products in the world. The pink vehicles continue to be a recognized reward with over 100,000 agents qualifying for them over the life of the program
A trusted global name in skin care, makeup & body care. The latest beauty advice, makeup trends, virtual makeover and unparalleled business opportunities. Mary kay consultants has the beauty experience to help you grow your business. Makeover by mary kay Consultants can help you understand the many different products that Mary Kay has to offer.
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