The Right Way to Write Effective Blog Post Titles

Reference & EducationWriting & Speaking

  • Author Bradley Rauch
  • Published September 8, 2011
  • Word count 448

Are you trying to find new approaches to set your posts apart from the rest? Ever consider making your titles more creative? This article will look at a few ideas you can implement to create better headlines.

Personalize the Title: Different titles work differently for blog posts; it doesn't really matter what you're writing about as long as you're able to personalize the title. There are plenty of ways for you to tailor the title to your target market, but increasing the CTR of your headline is a matter of personalization. How can it be achieved? You have to put some effort into tailoring your title for the reader, instead of placing the spotlight on yourself or keeping it too general. The word "you" should be used more often than "me" or "us", which will help your readers feel more important. Since your post is meant to help them, they need to understand that they'll only gain the benefits if they read it. Controversy Sells: Controversy always attract attention, no matter what niche you are in, so if you can create a little controversy or spark a debate with the title of your post then you are guaranteed to garner the attention of your audience. Since it isn't applicable in every situation, you need to pay special care where you employ this strategy. Your post titles need to be transparent and relay the content of your post meaning that you don't want to make it look controversial if the content of your post is anything but. Offering people that little bit extra than they expect after reading the title is what will convince them to keep reading your article all the way to the end. When we talk about creating a debate or controversy here, it's nothing negative. Since everyone is sharing their beliefs all the time, why shouldn't you?

Start with a Question: One highly effective method of getting your audience to read your article is to turn the headline into a question. This approach is generally successful, which is why many webmasters employ it on their blogs. Since this approach works to tempt the curiosity of your audience it is highly effective at getting people to read more. Your question needs to be related to your niche and the subject matter, so be careful you don't mislead your audience. Try to think of questions that really need an answer in your niche. The more interesting your question is, the better the chances of grabbing a bigger piece of the pie. A proven way of getting results, especially if you want to improve your titles, is to concentrate on writing excellent articles that your audience finds compelling.

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