The Right Way to Write Effective Blog Post Titles
Reference & Education → Writing & Speaking
- Author Bradley Rauch
- Published September 7, 2011
- Word count 501
Running a successful blog is a matter of making sure to take the right steps at the right time, so it isn't as hard as you might think, and the headlines of your articles are a critical component of this process. Here's how you write blog post titles that convert ...
Headline Updates: When trying to come up with better titles, a lot of bloggers don't give their published posts a second thought when they could be updating and improving their headlines. There's nothing wrong with doing a few updates, even if the idea might seem a little out there for some bloggers. You're not misleading your readers as long as your title stays relevant to the post. The reason this is an excellent approach is because it's an excellent way to find the most effective headline by testing various versions. Your goal is to create a wide range of titles for a single post to see which one performs the best and increases the response rate. If you're using a platform like WordPress, there is a chance that the URL may be affected when you change the title so you need to keep that in mind. Despite this, it is still something that should be considered seriously if you want to get the best possible response rate from your headlines.
A Little Humor: There isn't a person who doesn't enjoy laughing and reading something funny because it makes us feel better. The audience feels pretty good after reading a funny title that delivers both information and entertainment. Since people adore reading articles that have a little bit of edge and humor, you'll find it easy to draw your readers in, especially if your titles are cleverly written.
You need to make sure you keep your title within some limits and keep the entertainment factor within reasonable levels. You want to make sure you don't make anyone angry.
Take Advantage of Lists: People really enjoy reading lists for some reason. One approach that has proven successful in writing great posts, which also means great titles, is writing "list posts". These types of articles are quite popular with the readers, offering lots of information in one location. You can put anything in your list, from mistakes to tips and strategies, but remember that it is critical for your readers to obtain what they were expecting so make sure that the title you create is relevant to the post. Because of all the white space, your readers will find reading your post to be easy, and due to this as well as the amount of information in the post, they will be more than pleased to click through and read the entire thing.
Running a successful blog involves many different activities, and writing good posts happens to be one of them. As a blogger you should understand that a good blog post is not just about the content you're offering but also how you're able to attract your reader's attention with the right titles.
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