As a small business owner making every customer count is one of the most important things you can do and being able to get your business in front of as many eyeballs as possible is of the utmost importance. With the rise of smartphones and everyone downloading apps many consumers are spending countless hours with their heads buried in their phones either searching this or playing that and now its about time you realize where you can fit into all of this as a business owner. In this article, I will cover some of the benefits of having a mobile app presence for your business so sit back and get ready for some information that could possibly increase your bottom line every after month.

One of the benefits of having an app is simplicity and ease. When consumers find out they can just click once to get information about something or login into check their emails from their mobile phones, they more apt they are do it and depending on their lifestyles, they will do it everyday without fail. However, when they realize they have to click here and type there they soon can get distracted whether it’s a facebook message, an ad on someone’s website or just surfing the web. With a mobile app, you can eliminate their distractions and have them simply click into your app and do whatever you want them to do and have their attention so you can sell them what you have to offer.

Another benefit of getting a mobile app for a small business is that you can give customers directions directly to your place of business and even call you with just one tap of the screen. Most consumers will search and then put into their smartphones the location and hope they make it to the right place or they will just find another similar business to give their money over to.

Now this might possibly be the best benefit of all but when a small business owner is able to send their customers a message directly to them and the open rate of a mobile message is a successful rate of 98% while the email open rate is about 22% or lower, they grow their business quicker than later. Now talk about your customers hearing about you and you having the peace of mind that for every person you send a mobile message to, you have a 98% success rate of them opening and seeing your business!

Another excellent benefit of having a mobile app are promotions. When your customers download your app and you have told you developer about the discounts and promotions, your mobile customers will be able to see that in the app and be able to come to your establishment to redeem it.

Here's a perfect example on why having a mobile app can truly increase your bottomline, I ‘ll keep it simple but let’s say you run a bar or night club and you want more sales. Of course you could have your staff or drink runners try to run to every customer and sell a drink and work her like crazy or you can simply push a message to them and tell them, "For the next 10 minutes only, buy 1 drink and get 1 free." Now if your mind understands numbers and business operations, you can realize how lucrative this method is. Imagine a rush of customers coming to the bar with their cell phones to redeem the promotion and instead of your drink runner going and trying to sell drinks, she is busy pouring drinks at the bar!

As your mind slowly is realizing the possibilities, you should consider a mobile app for your business so you can increase your bottom line this month instead of down the line. This is truly a huge shift in the way business is being conducted for all business industries from online only businesses to offline businesses.

Last thing, a mobile app for small businesses is not a never ending development cost but a true investment that can be added to and expanded on as your business grows.