When you want to promote your business name to the largest number of consumers at an affordable cost, businesses must consider the best ways of using their advertising budget in order to get the most impact and the best advertising medium. If you are flashing your business's name on every single inch of a promotional tool, whether it's a t-shirt, printed lanyard, bag, mug, or whatever other products you choose, the consumer might get turned off by the message being sent. You want to make sure you are sending subtle hints and tone about your business, the name, the product/service you offer, and don't overdo it. Sometimes less is more for consumers, and this should be considered when marketing your business brand and name.

There are several options businesses can choose from to promote their name, without spending a lot of money. Some great ideas are: coffee mugs, t-shirts, mouse pads, lanyards, key rings, etc. These smaller, useful items, like usb keys are a good way to promote your name because they are things consumers use on a daily basis, more than once a day and you aren't shoving your business down their necks in a pushy manner. These products will not cost the business much to get printed up with your message or logo, especially when they are ordered in large quantities, and they are great methods of getting consumers to see your business's name every day, yet not be turned off by it.

For example, the use of printed lanyards is one of the best options for promoting a business, in a subtle manner and with many different options to choose from. Businesses can make these lanyards in a variety of colours, length/size and materials, some of which cost more or less and can be tailored for your budget. Since it is such a versatile marketing promotional tool, it is great to use for all businesses, no matter what line of product or service is offered. They are also extremely low cost, because you will typically order in bulk; the more you order, the more you are going to save.

Lanyards are easy for consumers to carry around, they can be stylish (depending on the theme and colours the business used on them), they serve various purposes (from being worn around the neck to hold a name tag, to holding several keys on a ring, to whatever other use a consumer wishes to make), and they offer a subtle promotion from the business, yet the consumer will remember your name when they want to make a purchase they will think of your company.

There are several promotional items which won't cost businesses an arm and a leg to purchase. However, the use of lanyards is one of the most effective promotional products because of the multiple uses, themes, colours, and variations which they can be made in.