There are many things a company can do to increase its sales and make customers feel more satisfied. The next few lines provide a few basic things to do that:

1. Share the knowledge you gain: If a sales representative listens carefully to the customer while they interacts with him/her and makes notes of the things that are of importance then it will be easier for the company to make prognoses about the customer or even about groups of customers and targeted segments of the market. However, in order to process the information and make the most of it the use of a CRM system is required. This tool is the best way to optimize the work of the company and make the most of its resources in terms of information.

2. Shift the focus to the bottom line: This tip refers to the bottom line of the customer, not the organization. Of course, it is of great importance to make a deal or close a sale. However, when the sales representative thinks too much about closing the deal instead of the needs of the client then the chances of actually doing it decrease drastically. When the sales representative focuses on what is in for the customer instead, there is a very high chance that the sale will be completed. This way the goals of the organization will be met. The sales representative working with a client needs to understand well their emotional and financial needs in order to make them feel happy and convince them that they are making the right choice by purchasing a product. Moreover, the happy client is more likely to advertise for the company for free by sharing positive experience with friends or even in a social network.

3. Make a suggestion to use the services of the competition: If the sales representative sees that the company they work for cannot give the client what he/she needs, then it is wise to point this client to another company that can do this for him/her. However, it is important to notice whether the client takes the advice and buys the products of your competitors. Again, it would be a good idea to rely on a CRM system in order to track the actions of the customer in the past and the trends for his/her actions in the future.

4. Make a good resource of yourself: The sales representative should be a complete resource for all the information a customer might need. In order to do this, the sales representative should understand well the current conditions on the market and be able to present them to every current and potential customer of the company. If the sales representative understands the benefits of using one product over another then he/she is a lot more likely to close a certain deal. Therefore, every sales representative should know what the good sales of the products his/her company offers are and present them to customers.