What is direct web traffic?

Computers & TechnologySearch Engine Optimization

  • Author Ana Hoffman
  • Published November 4, 2011
  • Word count 535

Traffic is the life blood of an online business and the basics of generating traffic will always be the same. The basic traffic sources will also stay the same. Let's have a look at these traffic sources, as per Google Analytics.

Direct traffic comes to your site when someone types your domain name in the address bar of a browser or when they follow a bookmark.  

However, it can also come from un-tracked newsletters or email campaigns, links in documents, links from 301 and 302 redirects and from security-restricted environments.

Direct traffic is important for brand recognition. When someone thinks about a certain niche and associates it with your site, it means that you are doing many things right. They will view you as an expert in your selected niche and that's exactly what you want to be.

Direct traffic is an independent source of traffic, which does not rely on algorithms, networking, and other factors; it's not exactly passive, but it's as close as it gets. All you need to do to continue increasing this traffic source is to keep publishing outstanding content your readers want to come back to read.

In terms of targeted traffic, you can't get better than direct traffic. People who type your URL in the address bar choose to visit your site because they know the value that you offer. As such, these readers are your warm market and they will easily convert into sales.

There are a few things you can do to increase your direct traffic  and your loyal readership:

  1. Choose the best possible domain name

It should be easy to spell and easy to remember - that's the ticket to someone searching for your site directly.

The best kind of domain name will usually incorporate your main keywords.

  1. Become the go-to expert in your niche

Stick with the niche you have chosen and keep it narrow. Work hard and make sure that you become an expert in your chosen field. You need to be the first to know about the developments in your field and the first to post tutorials about new techniques.

By staying focused, you will develop a brand and become the best expert in your niche.

  1.  Build your community

There is much value to a community which brings consistent traffic.

The regular readers will spread your brand via social media, bringing you even more traffic and increasing your natural link building. They will provide your blog with social proof to bring in new readership.

  1.  Provide your readers with value

Find ways to offer the best value to your readers - beyond what anyone else does in your niche:  

-Show thorough examples which could be applied to a client's business right away to bring value.

-Do live broadcasts and allow readers to interact and ask questions.

-Offer question and answer sessions.

By providing opportunities to get readers involved, you get to build a stronger and more engaged community, which will result in a higher traffic conversion rate and, in the end, greater profit from your blog.

When you use the advice discussed thus far to deliver the best value for your readers, you will see how your direct traffic increases and multiplies over and over again.

And to drive even more targeted web traffic to your site, including traffic through high search engine ranking optimization, visit Ana's Traffic Generation Cafe blog.

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