Primarily the main tool in article marketing is the article of course It is still the most effective article marketing strategy as it contains the keywords, the links, the resource box and the article contents . In terms of promoting a web site, article marketing is considered as the best as it rises from one page rank to another to gain popularity in the web.

Let us examine each article marketing tool and find out in what way it becomes effective:

1. The Article Content

the article content should be the most creative and most informative tool. It is here where the browser, the product and the links will meet. The contents should capture the interest of the browser. The benefits and the uses of the product's generic kind can provide answers which the browser has been looking for. Product endorsement will remain subtle, otherwise the browser will see through the ploy and leave.

2. The Keywords

The keywords will literally occupy the article contents since they will appear several times within the article. How they appear is also crucial, as the web browser may get irritated with its redundancy. The keyword will occupy a place in the title, twice in the opening paragraph, several times in the body and once in the end.

3. The Links

The links will provide a portal for the browser to reach other sites. Care should be given in its occurrence as the potential buyer might trip over each link if they appear too often inside the article. The objective of the article is to capture the interest of the browser and too many links can distract. At least two links can find its place within the body of the article and should be strategically placed.

4. The Resource Box

This is the box where the browser personally meets the product as the embodiment of what was being described in the article. Since the browser was already primed with its benefits and uses, the browser became convinced that another meeting at the product's own website is worth a try. The link appearing in the resource box will be clicked and the browser becomes a visitor to the website. The browser becomes a convert, sooner or later a buyer.

The most effective tool then is the article content, for as long as the words are relevant, factual, informative, entertaining and grammatically correct.