Your article marketing strategy is considered as successful if your article responds to a keyword search completely related to your product or your service. The article will then present itself as a summary in the search results. Your brief summary can be a make or break point since this is where our web browser will decide whether or not the information you will provide is of use to him.

If the web browser becomes convinced, he will go on and read your article. Chances are, he will proceed to the link provided in the resource box and get himself connected to your company's website. This then is an indicator that your article marketing strategy is working.

However to be considered as really successful, your article marketing strategy should be able bring a lot of buying visitors to the web site by garnering a sizeable amount of the daily internet traffic.

How to Succeed in Article Marketing

Since article marketing gains success by being visible in the web, there are a number of ways your website can be at the center of the web traffic.

1. Use keywords targeted at your intended market. Put yourself in your buyer's shoes and think of the keyword they will use to describe your product or service.

2. Consider the frequency and position of your keywords. They should appear in the titles, subtitles, web pages, headlines and internal pages. If you are not sure how to go about this, you can hire an article syndication service provider, they are experts in SEO

3. Be sure your Web site layout is browser friendly wherein a first time user should be able to find information in easy to follow pages. If you are new in the business and have very limited knowledge about web pages and layouts, hire a Web Master.

4. Get your article published by submitting it to an article submission site. Once published, you will be given an opportunity to endorse your business in the author's block. The author's block is where you can put information about you as an author and the link to your website.

5. Don't give up.

6. Make your article as interesting as possible by providing relevant and useful information, presented in grammatically correct sentences and accurately spelled words.

7. Optimize the use of keywords in your article to gain higher ranking in the SEO results. Web browsers usually visit the search results contained in the first ten pages, hence ranking is very important. How to optimize?