Facebook Fanpage Design: Take your Business to the Next Level
Business → Marketing & Advertising
- Author Mahrek Stasrdom
- Published December 7, 2011
- Word count 573
Without a compelling Facebook fanpage design, your company or organization will remain among the piles of static business pages that attract no one. Of all the social media sites, Facebook is by far the most important for business purposes. And more so than any personal page or standard business profile, a Facebook fanpage design that is well executed, relevant and interactive will generate the most publicity, brand awareness and - ultimately - conversions. Understanding the benefits and uses of a FB fanpage is critical to getting your product or service in front of the right audience at the right time.
Your Facebook fanpage design should logically borrow from some of the most successful pages on the social media superstar today: Starbucks, Skittles, Redbull, Twilight Series, FML, Coca Cola, and a great deal more. In fact, Facebook even has its own fanpage with an astonishing number of fans (53,000,000+). These businesses have capitalized on the fanpage format by taking advantage of the following 4 elements:
1.) Pictures and Media
The Facebook fanpage design no longer restricts accounts to the tiny profile picture that most users have on their pages. In fact, FB now permits users to upload an image that is 200px X 600px - far larger than a normal profile thumbnail. This means that there is a large amount of space dedicated to an image - space that can be capitalized on: this size will allow for beautiful photographs, customized advertising and branding, a stand-out logo, or any specialized graphic.
Videos can now be setup in custom players and frames on a fanpage. This means that a business can literally brand the way the video is being played. And considering that videos account for the overwhelming majority of all data on the web, it's obvious that the best way to reach consumers is in video format.
2.) Tabs
You can develop a Facebook fanpage design that will allow you to build your own tabs for a multitude of purposes. To drive conversions on your page, you can have one tab that acts as the default page for first time visitors or people who have not "liked" your page. This tab can contain an offer such as a free report, a coupon or a discount that the visitor can get just for liking or becoming a fan of your page. Returning visitors will be delivered immediately to your wall where they can jump right in to conversations in progress or other events that are being served on your page.
3.) iFrames
For businesses that already have strong brand identities, iFrames can be used in a Facebook fanpage design that allows this image to remain intact. The integration of iFrames permits a business or organization to create a page that closely mirrors their existing website, logo, or other business design. iFrames add a whole new level of functionality and customization to a FB fanpage.
4.) Applications
Applications are the key to interacting with your fans/customers. You must give them a reason to come to your fanpage and get involved. This can be done by having games or trivia right on your wall, by offering coupons or discounts, by providing regular, useful information, or by offering some form of entertainment such as songs, jokes, or videos. Applications and interactivity are critical to the success of any business using valuable social media channels, but if your customers have no reason to engage with you even the best Facebook fanpage design won't help.
Click here to make sure you use the right Facebook fanpage design for the right audience.
Get your Facebook fanpage design started right now.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Digital Marketing
- Stylish Dresses for Girls: Perfect for Special Occasions
- Airbnb Guest Favorite Badge: A Must-Know for Hosts
- Market Research vs. Consumer Insight: Understanding the Difference and Their Impact on Business Success
- Unveiling the Dynamics of SEO Services: A Comprehensive Guide
- DIGITAL MARKETING: Benefits, Strategies and Future Possibilities
- Local SEO: How It Can Impact Your Local Business
- How to Choose the Best Digital Marketing Agency for Your Business
- Why Gold Remains a Safe Investment in Kuwait’s Changing Economy
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges