Think Outside the Basic Promotional Items
Business → Marketing & Advertising
- Author Lee Eldridge
- Published December 24, 2011
- Word count 540
What products do you think of first when you think about promotional products? Pens? Tote bags? Coffee mugs? Key chains? These may be among the most common promotional giveaways, but sometimes they’re not the best suited for your promotional campaign. It's easy to do the same thing over and over. It's much hard to think outside the box. Having spent years in business and event promotion, I’ve found that a look around the edges will sometimes offer the best solutions.
Promotional Coasters
While they’re most commonly used within the restaurant and adult beverage industry, coasters can be highly effective tools for promoting causes and upcoming events. Organizations that promote designated driving such as MADD, or that promote personal safety such as a rape crisis center, can effectively use promotional coasters to spread their message and promote their organization. Local bars and restaurants may be willing to use, and even help pay for, the coasters. Looking for promotional partners to help cover the costs of promotional coasters is a great way to share the cost. And coasters are one of the most affordable items available. You can produce thousands of coasters for a small price.
Matchbooks
As more cities and states became havens for non-smokers in public places, matchbooks remain a cost-effective marketing tool even for non-smoking establishments. Matchbooks offer repeat exposure as the recipient will use the matchbook repeatedly. Like promotional coasters, restaurants and bars are often willing to provide your matchbooks to their customers for you. An excellent way to promote concerts, local artists, art galleries, bail bondsmen, taxi services and other upcoming events. And if you're willing to pay a little more, personalized matchboxes are excellent promotional giveaways. Matchboxes are available in several unique sizes and shapes.
Napkins
And while it’s important to promote an event to get the people there, don’t forget to continue to promote your business or organization at the event. Fundraisers often serve food and various snacks, and your guests will need napkins. Custom printed napkins will allow you to continue to brand your organization during the event. Sponsors may be willing to pay for the napkins if you include their logo and contact information on the napkins.
Drinkware
When you take the time to make sure that you're branding your business and promotional message, don't forget the drinkware. While coffee mugs, stadium cups and water bottles remain some of our most popular promotional items, there are some less traditional items which are also excellent options for event and business promotion. Paper cups and foam cups may be needed for beverages, hot or cold. And sometimes you can go non-traditional and trendy at the same time. Double wall acrylic cups have become popular in the retail world for a couple years, but are still relatively new in the promotional products industry. These durable cups can be imprinted with your logo, and typically come with a screw on lid and straw.
Look for every opportunity to promote and reinforce your promotional message. And less-traditional promotional items might just do the trick. Whether you're co-branding your promotional products with marketing partners or going at it alone, custom imprinted promotional products are still a great way to promote your business or event.
Lee Eldridge is a writer, musician and marketing consultant with more than 20 years experience in customized promotional items. Lee writes for several blogs, and has launched a new site focusing on beer coasters, personalized matchbooks and personalized napkins.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges
- The Power of Persuasive Copy: Techniques To Boost Conversion Rates
- The Role of Content Marketing in Building Brand Awareness
- Are Gucci Bags Made of Animal Skin?
- What is the digital marketing strategy that tracks users across the web?
- How AI Can Elevate Your Sales Strategy
- Mastering Content for Content Marketing: Tips and Strategies for Online Marketers
- How Staff Augmentation Can Fuel Your IT Success
- Best AI Tools for E-commerce: Revolutionizing Online Sales with Smart Automation
- The Future of Marketing: Emerging Trends and Actionable Hacks for 2024