Market Your Firm- Successfully Taking Advantage of Web Video on Websites for Accountants
Business → Marketing & Advertising
- Author Brian Oconnell
- Published December 27, 2011
- Word count 477
A truly effective video can be a healthy asset on a website and can really help to promote your firm before you ever meet with or speak with a prospect. In the 1990s, video cameras were bigger than a shoe box, weighing more than fifteen lbs., and required a team of professionals to create a decent video. For this reason video was prohibitively expensive for an ordinary small business. Today's video cameras are much smaller and less expensive, producing great quality without the need for a professional videographer, and the large number of video sharing sites make creating and distributing online videos accessible to everyone.
Be careful. The way you present videos on your site matters. Sharing websites like YouTube and Vimeo have risen in popularity. These sites simplify the process of distributing videos online. Remember, though, "just because you can, doesn't necessarily mean you should." There is a place for silly home videos on the internet, but professional websites for accountants is not one of them. It is important to make sure that visual media adds value and doesn't detract from your website.
Is a video necessary? :
A well produced video is a powerful addition to a website, but not all CPA websites need to have video on them. For example, a video can take the focus away from the important points you're trying to make on your website, so it is important to create a video strategy that effectively promotes your business and/or adds value to your current clients. A video can also provide a powerful edge on your competition by establishing your online marketing presence.
Promoting Your Accounting Business:
A website video is an excellent way to visually introduce your firm, which can be quite effective when combined with the static text on your website. Using an introductory video can really make otherwise ordinary CPA websites look professional and cutting-edge. It is an opportunity to introduce your firm and educate the viewer about the services you offer, and establish your firm as a subject matter expert in accounting. Videos also provide an opportunity for visibility beyond your local area, while keeping the personal interaction of viewing the face(s) associated with the firm.
Give Your Visitors More Value:
In addition to promoting your business, videos also provide an opportunity to offer something of value to your current clients, who then act as your brand champion to help you attract new business. One common method is tutorials that show customers (and potential customers) how your services work. Your video themes can be broadly ranged, such as how to gather paperwork to submit to accountants. It could also be immensely specific, such as how to track car mileage. Website videos offer 24/7 support to your clients, which makes them an immense benefit to your business. Without a doubt, they are also a continuous source of advertising.
Brian O'Connell is the CEO and founder of CPA Site Solutions, one of the country's biggest web design companies dedicated exclusively to websites for accountants. His company at present provides websites for more than 5000 CPA, accounting, and bookkeeping firms.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Digital Marketing
- Airbnb Guest Favorite Badge: A Must-Know for Hosts
- Market Research vs. Consumer Insight: Understanding the Difference and Their Impact on Business Success
- Unveiling the Dynamics of SEO Services: A Comprehensive Guide
- DIGITAL MARKETING: Benefits, Strategies and Future Possibilities
- Local SEO: How It Can Impact Your Local Business
- How to Choose the Best Digital Marketing Agency for Your Business
- Why Gold Remains a Safe Investment in Kuwait’s Changing Economy
- Atish Kumar Singh: A Rising Star in Fiji's Marketing and Business Management Scene
- Business Growth with Ready Mailing Team's Comprehensive Regional Vice President Email List
- Key factors why eBay sales could drop
- The Impact of Artificial Intelligence on Digital Marketing
- Achieve Digital Success with BeKonstructive Marketing's SEO Consulting in Brisbane
- Introducing the HIIO Nax with 12000 Puffs: Spark the Extreme Flavor
- What Role Does Data Accuracy Play in Reaching Physicians Amid Shifting Market Trends?
- Pocket Option: Binary Candlestick Patterns
- Building a Strong Brand Fortress with SEO
- How Small Businesses Can Compete with Big Brands: A Guide to Thriving in the Digital Age
- The Impact of 3D Animation in Business: Enhancing Visual Communication and Marketing Strategies
- Steady Slope Marketing: Boost Your Business with Targeted Facebook Ads
- Steady Slope Marketing: Building Strong Brands for Lasting Success
- Steady Slope Marketing: Maximizing Growth with Google Ads
- Steady Slope Marketing: Building Custom Websites that Drive Growth
- Steady Slope Marketing: Unlocking Growth with Google Local Service Ads
- Steady Slope Marketing: Scaling Your Business for Long-Term Growth
- Steady Slope Marketing: Setting Up Small Businesses for Success in the Digital Age
- Steady Slope Marketing: Elevating Local Search Authority for Small Businesses
- How AI is Revolutionizing Marketing: A Game-Changer for Online Marketers
- Exploring the Impact of Marketing Strategies on Public Image: A Case Study of Epson and Prince Andrew's Challenges
- The Power of Persuasive Copy: Techniques To Boost Conversion Rates