Business owners today recognize the importance of having a strong online presence and a business website but most don’t really know what kind of results to expect from their website investment. A lot of people have the idea that concrete results aren’t something that you can expect from web design or online marketing, unlike traditional marketing methods. A better way of putting it would be to say that results are measured differently with a business website and online marketing, but you should definitely expect results. Simply put, your business website should help your business make more money and generate sales.

The problem is, it’s not easy to find reliable and experienced website designers. Chicago business owners have this same problem, just like plenty of other business owners in the country. The hundreds of web designers available online just add to the confusion. What most web designers promise their clients is a good looking website, and most clients don’t expect much more. But for a business website, you should get more than visual appeal. You should expect strategic marketplace research, high conversion rates, and competitive online marketing that should result with a high ranking in leading search engines like Google or Bing.

Traffic is one of the most important things that you should expect from your website designers. Chicago business owners will also appreciate that traffic is something that’s easily measured; it’s just the number of people that visit your website. But keep in mind that there is a difference between traffic and high quality traffic. Using SEO or search engine optimization, experienced website designers can target people who are most likely to be interested in what you have to offer, which is high quality traffic. Poor traffic are people who are led to your website but have no interest in the product and will leave in a few seconds.

More than just keeping an eye on traffic, the real number that you should be looking at are your conversions. Conversions are the number of people who visit your website and take the next step that you want them to take. With experienced website designers, Chicago businesses can maximize web design and fill an important niche in the online marketplace.

It isn’t easy to find experienced and committed web designers. Chicago business owners will have to take time and effort to do their research and to find out more about what web design can do for their company. But at the end of the day, a good web designer can do wonders for your business.