If you have an on line business or if you are planning to start an on line business then it is crucial to have an impressive yet functional website that is different from the rest of your competitors. Your web site needs to look professional as well as being effortless to use and easy to navigate.

When a visitor lands on your web site you only have one or two seconds to deliver the goods in terms of services or products so it is vitally important to give the purchaser what they want as soon as they click on your link. It is important to deliver what the visitor has searched for so it is significant that your initial landing page displays the product, information and facts or service that has been initially searched for.

For example, if a visitor has searched for web design Manchester then the page that they land on should display a service that provides web design in the Manchester area. If your page displays a web design service that focuses on web design Chester then there is a good possibility that your prospective customer will move on to the next site and you will lose the business.

Navigation is also a critical part of page design, there is nothing worse than a web site that is hard to navigate, it is confusing and frustrating for the visitor and the end result will without doubt be the loss of a sale. Keep your site navigation crystal clear and make sure that all your relevant pages are easy to find.

The actual style and design of the web site is also important, a professional looking web site will work wonders for your business, your web site represents you and your business, it is the first point of contact between you and your potential clients so it is a good idea to have a web site that looks clean and professional, they say first impressions last and the old saying is completely true. If you land on a web site that is visually unattractive you run the risk of losing a potential customer, some people are really funny and are put off by the least thing. Be certain that your web site looks the part; it may be the difference between winning and losing potential customers.

The overall success of any on line business hinges on a number of factors and one of these components is your web site and the way it delivers your product or service. The other major factor is being found by your customers on line, now this is a thoroughly different ball game in relation to the design and set up of your web site. You can spend a good deal of time designing a visually stunning web site that is easy to use and navigate but what is the point when not one person can find it. This is where search engine optimisation plays it part. Search engine optimisation is the art of placing your web site on the first page of Google and without it you will not be found. Your site needs to be on the first page of Google in order for your customers to find your site.