The Use of Wristbands to Raise Money for a Cause

BusinessMarketing & Advertising

  • Author Scottie Chimera
  • Published February 20, 2012
  • Word count 438

Fundraisers will be well aware of how difficult it is to raise money given the current economic climate. Many people have lost jobs whilst others have experienced pay freezes, leaving people with less disposable income given that prices for several other things have increased. Therefore it can be very difficult to encourage those who do have the money to part with it. This is why fundraisers have to think of different ways to encourage donations including methods that give the donor something in return.

The use of wristbands is an excellent way to raise money whilst giving the donor something desirable. Many people choose to wear wristbands for different reasons but the main one is to be fashionable. In terms of practicality, wristbands offer very little but in terms of fashion sense it can help to express a personality. This is why wristbands are so popular, especially with the youth. Teenagers can often be seen wearing several different wristbands as a fashion statement and to show that they support a certain cause.

Nowadays, wristbands are incredibly popular with several celebrities offering their very own endorsement for several causes by publicly wearing one. In a society where many look to celebrities as role models and fashion icons, seeing them wearing a certain wristband can encourage many others to purchase the exact same thing, leading to more donations for your cause.

One of the biggest advantages of using wristbands to raise funds is that they also act as an advertisement for your cause. Seeing a friend sporting a colourful wristband can encourage you to ask where they got it from and consequently what the cause is. This can lead to further sales and more money for your cause. The wrist is an area of the body that tends to be quite exposed, especially during warmer months and is an ideal location to draw attention.

A lot of the success of a charity wristband comes down to the design. Time and care should be spent designing a fashionable wristband that stands out when compared to the competition. The more unique and fashionable it is; the more people will want to wear it. Another idea is to offer free wristbands to celebrities in the hope they might be pictured in the media with it on. This can prove to be excellent publicity for your cause and could encourage others to support it.

It's clear that the wristband is a fashion accessory that will continue to be part of society for the foreseeable future and it makes perfect sense for charities and other causes to use this to their advantage to raise funds.

For more information on tyvek wristbands, paper wristbands, security wristbands or any of the other topics raised in this article, visit MPM Wristbands, who are experts in the field.

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