How many people do you think really know their local politicians? Better yet, how many people can name the offices?

It’s alarming to realize just how few people know who is in charge of deciding which laws dictate how we live and operate. So who is to blame? The public or the politicians? It’s easy to place blame on one but realistically, the blame falls on both.

On one side, politicians and their teams push out their beliefs and messages mostly during election season. Outside of that, information about them just blends in with everyday life.

On the other hand, people are just too occupied with their own lives to pay attention. Certainly, it’s easier to pay attention to the President or even the Governor, but how about the city Comptroller or who is on the multiple boards and commissions?

The point is, if you want to be an elected official, get to know your potential voters and let them get to know you. Understand the basic marketing principles and in this article, we specifically are going to talk about how to promote yourself at any event. (Community, fundraiser, state-wide, festivals, etc.)

Basic Principles:

Market yourself. Increase visibility. This may seem like an obvious one, but you’ll be surprised how many politicians and officials come un-prepared. This is where print materials, give-aways and swag come in handy. However, there’s no point in those items if you don’t put your name on it. Bottom line, put your name and logo on everything. This isn’t something that should be taken lightly, equip yourself with a well-thought design and you’ll be remembered. Just think of Obama’s Change sign and think of how many people have duplicated that design. Visuals are strong. This goes the same for campaign signs. Just imagine, the more you have your face/logo on something, the more people are going to see you.

Have fun. People can always tell when you’re not sincere. So try and have a good time and people around you will have a good time. Depending on the event, why not bring something interesting or fun that people can interact with. Such as a frisbee with your face on it. Next thing you know, multiple people are just having a good time outdoors and are throwing your frisbees in the air. It may sound silly, but you’ll get attention.

Get ahead by planning ahead. Not only should you have campaign materials, packages, brochures, cards, yard signs, and more, figure out what the event is going to be about. Take a look if the weather is going to be nice and bring items that make sense with the event. For example if it’s a family event, make sure you bring something for the kids. Balloons, beach balls and food are always a hit. If it’s going to be really hot, hand fans are perfect too. It’s one of the easiest ways to bring people to you.

Get to know your audience. Let them get to know you. Once you’ve attracted some attention, it’s now the time to tell potential voters what you’re all about and what you will do. More importantly, figure out what they want and have a conversation with them. Let them know you care.

Capture the moments. Pictures are worth a 1,000 words. Not only is that true, but you should capture these moments and post them to your social media sites, web sites, etc. for your community to see your outreach. However, don’t just hire a photographer to take snap shots of hand-shakes. Go above and beyond, set up a photo booth. Give them a card where people can see their photos later because let’s face it, people like seeing photos of themselves. (Not to mention the amount of traffic that would go to your site.)

Obviously these basic marketing principles that were covered vary and depend on specific events. Don’t do something if it doesn’t fit your personality. But don’t lose sight of who you are and what your message is. It’s important for people to get to know you not only as a politician, but as a person. Show them that you care and give them something to care about in return.

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