In SEO in Pittsburgh - Search Industry Terms Bl-Co, jargon related to the search and internet marketing industries was discussed. This included rogue optimization and traffic generation methods that can get sites banned or de-indexed, bots and automated software programs, site/page bounce rates and the definition of content. In this installment we'll discuss just two more important terms related to SEO in Pittsburgh: contextual relevance and conversion rates - perhaps two of the most important parts of a strong organic or paid search campaign.

*Contextual Relevance

Because this article is about search engine optimization in Pittsburgh, it will be considered contextually relevant if placed on a site or page that is also about search engine optimization or some aspect thereof. In many cases the perceived relevance can be as simple as a piece of content in the right category on a directory, or it can be a high-profile link from a site with trust and authority in a related field.

For instance, the most powerful types of backlinks that a business person can build to their website are those that come from contextually relevant high authority websites. Therefore, a link pointing to your drug addiction clinic website from a legitimate Drug Enforcement Agency page can be worth thousands of lower quality, unrelated links.

Contextual relevance is important because it signals to the search engines that the link is related to your website. This means that the overall user experience is improved because if content is generally contextually relevant, then in theory it will be easier for users to continue with the same search patterns in the most logical type of "flow" possible.

Contextual relevance is used by especially savvy Pittsburgh SEO experts to instantly target users the moment they search for a product or service. This is called remarketing and relies on data about the user's searches, visited websites and other data to deliver ads that are contextually relevant in the sense that they are related to something the user has just recently searched for or expressed interest in.

*Conversion Rates

The content on your website must be designed so that it attracts both search bots and living, breathing human beings, but this is only half of what good web content should really be doing. Ultimately, a business or website is only as good as its conversion rates - the percentage of people that actually buy a product or service after visiting a web page.

Ultimately, the conversion rate is the most important feature of any website. This must be taken into consideration at every level of design when building or updating a website, including the content, graphics, navigation, visual appeal, and a number of other factors. Most importantly, the copywriting on your website must be compelling enough to persuade your users to take action. However, it should be noted that a conversion isn't necessarily the same as a sale. Instead, a conversion can be when a visitor signs up for a free report or newsletter, joins a group or forum, enters their name, email address or telephone number or takes some other specific action.

In the next installment of SEO in Pittsburgh - Search Industry Terms, we'll discuss cost-per-click, terms related to domains, and questionable search marketing practices that aren't exactly "illegal," but aren't exactly legitimate either. If you need professional services right now, please use the links at the bottom of this article.