If you are looking to promote new products, services or even an event online in a cost efficient way then you should consider a using press release service. A press release is a fast and cost effective way to promote your business. A press release focuses on the newsworthy aspect of your business and makes it available to interested readers through publication by journalists and news houses. In this way prospective customers are made aware of your business developments and are drawn to your products or services.

Press release articles however have to be first accepted by journalists and news houses before they are published. These means tat they have to meet certain criteria in their structure and content. Press release articles are required to have a particular format. Following the right format will grant your article acceptance with journalists and gain access to news distribution networks. This is an effective and relatively cheap way to increase your online presence and expand your customer base.

Hiring a press release service could give your articles the edge they require to boost your online presence, attract traffic to your site and engage your prospects. To be able to do this the contents must be skillfully written to give a captivating story that is clear and easy to understand. Your article should be able to vividly communicate the message intended. It is also important that the message draws the intended response from the readers.

Another quality that will improve the visibility of your press release is optimization for news search. While a press release article should maintain good grammar, required format, be easy and interesting to read. It should have the necessary key words and structure to ensure optimization for a news search. News search optimization involves specific codes and regulations to make your press release article more visible to internet users. It ensures that your article gets high ranking on search engines and drives more traffic to your business.

A press release service is however more than an article writing service. The success of a well written article depends on it being able to reach the targeted audience wherever they are. It is therefore important that your well written press release article get to b distributed to as many 'news networks and sites which matter', as possible. Online press release distribution service providers often have a vast network of journalists, bloggers and news house that would take you a lot of valuable time and resources to acquire on your own. Hiring the right distribution services could give your business a professional and reputable face.

Online users are usually more sensitive on issues of trust than offline customers. Trust will be easily built if you have the right information that is free from any source of suspicion. It is therefore important to get the right assistance that will put you way ahead of the competition. The way to realizing an explosion of traffic and revenue with your online marketing campaign is to get a professional press release service that is reputable.